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Small Business Growth

Printing strategies, marketing tips, and growth hacks for South African small businesses.

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More Small Business Growth Articles

Expert insights and practical advice on small business growth

All TopicsDesign Tips

Design canva calendars to suit your client's brand

With the increase of paper prices and the year end rush upon us, we thought we’d make your day-to-day easier by supplying you with the basic elements to incorporate into your calendars for printing.  The targeted marketing opportunities for your clients are endless but with the current saving trend, you’ll likely see a decrease in

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All TopicsHow To's

Write For Print Like a Pro! (Useful, Easy Tips)

Writing for print is not easy. You have a little bit of space, less time and some competition. Your writing has to capture attention, communicate your message and inspire action. So… How do you write for print? As always, start by understanding who you are talking to. You are speaking to one person. It may

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All TopicsFAQs

Insanely Low Prices! (How does Printulu Do It?)

It’s highly likely that you are wondering why Printulu prices are so low. Well, you are not alone, and we think it’s time we fill you in. It’s a fact, Printulu prices are up to 50% lower than traditional printers. We promise there is nothing wrong with our website the price you see is exactly

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All TopicsBusiness Cards

10 Unique Business Card Ideas to Inspire You

Business cards have seemingly become an antiquated advertising method in the 21st century. Cards and pamphlets have taken a back seat to websites and social media. However, a physical business card can still attract clients in ways that mentioning your Facebook page just doesn’t.  Brilliant business card ideas & designs make lasting impressions. Sometimes, a

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All TopicsMarketing Tips

Your Complete Business Stationery List

Running a small business is simple, right? All you have to do is make a product/service that people want and sell it at a mutually beneficial price… Oh, and make sure you get all your business stationery printing done. No – we know it’s not that easy. That’s where we can help, both conveniently and

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All TopicsMarketing Tips

Harnessing the Impact of Print Collateral in Business Marketing

Print collateral has long been a powerful tool in marketing campaigns. Despite the rise of digital media, print materials continue to have a significant impact on customer engagement and brand awareness. In this article, we will explore the various ways in which print collateral can enhance your marketing strategy and the essential marketing collateral that

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All Topics

Embarrassing Dirty Printing Moments: 5 Times The Printulians Blushed

When Thabang received an ominous email from a client asking him whether or not we offer complete confidentiality with the products that we print, he wasn’t sure what exactly he was dealing with. Upon further inquiry, the client finally admitted that the artwork he wanted us to print was “not a normal print”. Here are

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All TopicsMarketing Tips

How To: Sell Through Customer Service (It's Super Easy!)

When we call, email, visit a website or make any other formal inquiry, we are doing so with one intention. To get a solution to our problem. That solution can be as simple as a useful answer to a pressing question. Think about it, how many completely uncertain purchases have you made in your life? If

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All TopicsPrinting

The Evolution of Printing Technology: A Comprehensive Overview

Printing technology has come a long way since its inception. From the ancient method of woodblock printing to the revolutionary printing press, and now, the digital era, the evolution has been nothing short of remarkable. In this comprehensive overview, we will explore the basics of printing technology, delve into its historical development, examine the rise

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All TopicsDesign Tips

Our Game-Changing Design Process: And How To Use It

We’re a growing company, so we’re continuously trying to improve our system to accommodate our thousands of clients. This includes making sure that you have the best possible experience with us, regardless of how busy we get behind the scenes. We noticed that our design process, while getting the job done, left something to be

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All TopicsDesign Tips

Creative Print Marketing Ideas to Boost Your Business

In today’s digital age, where online ads and social media campaigns dominate the advertising landscape, the power of print marketing often gets overlooked. However, print marketing ideas still hold an enduring relevance in capturing the attention of your target audience and enhancing your brand image. In this article, we will delve into 10 creative print

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All TopicsHow To's

Variable Data Printing: How To Personalise Your Print Marketing With Variable Printing

In today’s highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, it’s becoming increasingly difficult to capture their attention and stand out from the crowd. That’s where variable data printing (VDP) comes in – a revolutionary technique that allows businesses to create highly personalised marketing

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All TopicsDesign Tips

Pamphlets: Design To Make An Impression (How To Stay Memorable)

“Make it simple. Make it memorable. Make it inviting to look at.” – Leo Burnett on advertising. When you choose an advertising strategy, this is some golden advice to follow. Most of us do, but choosing how you design your leaflets or pamphlets should be no different! Your brand is ever-evolving. Just think about how many different bottle designs

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All TopicsPrinting

Discovering Different Types of Printing!

Printing is an essential part of various industries, including textiles, advertising, and manufacturing. However there are so many different printing methods out there, that it’s really hard to understand what print technique go with which product. Not to worry, we have got you covered with our basic descriptions and handy go-to comparison table. There are

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All TopicsGet To Know Us

Milestones: How Printulu Became a Successful Online Business

It all started at the OR Tambo international airport in 2016. Where Printulu founder Alexander Knieps was asked to make a decision to accept an investment of $1M within an hour or the offer would be pulled off the table. He went with his gut and rejected the offer. What this meant is that the company would start

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All TopicsDesign Tips

Graphic design, dying industry or evolving art form?

Graphic design is either a dying industry or an ever-evolving art form. As with most things in life, the power is in the eye of the beholder. The graphic designer holds the power to sway the opinion of either side of the argument.  What type of graphic designer or marketing agency are you? The type

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All TopicsDesign Tips

How To: Get the PERFECT Large Format Print (And See Results)

With large format printing, a small preventable mistake on the screen can result in a big mistake in reality. Knowing what to check and get right before you print your PVC Banner, Wall Banner, Wall Paper, Pull-Up Banners, X-Banners and Stickers, will help you prevent these mistakes. This post outlines exactly what you need to

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All TopicsDesign Tips

Top 8 Web Design Software of 2023: Design Like A Pro!

I don’t know about you, but for me dabbling in anything related to web design can be both extremely fun and extremely frustrating. To make sure you find yourself in a less frustrating situation the next time you decide to attempt designing a website, you need to make sure you have the right tools at your

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All TopicsDesign Tips

How To: Write a Design Brief That Clicks!

Designers are good at many things, and unless you stumble upon a designer who is prolific in the psychic arts, mind reading is not one of them. As much as designers enjoy creative freedom, most crave direction. This is partly because designers have to be creative on demand. They also have to find the subtle

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All TopicsFAQs

Printing Proofs: What Are They? When Do I Use Them?

You are planning a business opening, you’re rebranding, launch of a new product/service, or an event to delight existing customers. This comes with allocating budgets, assigning roles, finalising venues and preparing materials. Some of those materials are your printed collateral: 5 000 Flyers here, 2 500 Business Cards there, 1 000 Brochures, 100 Posters, 4

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All TopicsDesign Tips

7 Must-Follow Graphic Design Do's and Don'ts for Stellar Sticker Artwork

Stickers are an effective and fun way to promote your brand, showcase your creativity, and engage with your audience. Whether you’re designing stickers for personal or business use, it’s important to follow certain graphic design principles to ensure that your artwork stands out, communicates your message effectively and most importantly is print-ready. In this post,

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All Topics

Designing Your Own Logo? 4 Reasons That Is A Terrible Idea

You’re a business owner. And it may seem like a waste of money to hire someone to design your logo for you. After all, you have MS Paint. You have Photoshop, or something along those lines. Plus there are tons of free logo design templates, logo design ideas and logo design apps available. Why shouldn’t

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All TopicsMarketing Tips

5 Omnichannel Marketing Mistakes to Avoid At All Costs! (Episode 2)

When marketing your brand, service, or products, it is imperative that your messaging is consistent. We live in an omnichannel world, which means more opportunities to be seen and heard, and thus, more opportunities for success. However, there are many omnichannel marketing mistakes that one can make when setting out a marketing strategy, and as

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All TopicsMarketing Tips

5 Easy Tips: Grow Retail Sales (Big Results Guaranteed!)

The retail environment is a dynamic space. Sometimes you get a boost from shopping seasons and holiday seasons, then a slump from economic pressures, increased competition and other factors. Yeah, you get some ups and you get some downs, but there are ways to get your ups higher, and your downs are virtually non-existent. Here

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Find the Best Online Printer Shop Near Me (you that is ;)) with Printulu

In today’s fast-paced world, finding a reliable and efficient printer shop near you can be a challenge. However, with the rise of online print shops like Printulu, the convenience of high-quality printing is just a few clicks away. Whether you’re a business owner looking for marketing materials or an individual in need of personalised prints,

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All TopicsDesign Tips

Noteworthy Notepad Design: Line Thickness Matters!

When it comes to notepad design, line thickness is an important consideration. A line thickness of 0.2mm is a popular choice for many designers and for good reason. In this article, we will discuss the reasons why 0.2mm is a good choice for line thickness in notepad design, as well as some tips for using

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All TopicsFAQs

Online Print Ordering Simplified: Tips & Tricks

Online print ordering can come with a lot of questions, but we’re here to answer them for you. We’ve been in the business for 7 years and have amassed over 15,000 clients, so we’ve received a lot of questions. Our online ordering system is simple and user-friendly, but some people may still have trouble uploading

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All TopicsFAQs

The Best Printing Company & their Printing Machines

In today’s competitive business world, finding the right printing company can make all the difference when it comes to creating professional marketing materials and delivering a powerful message to your target audience. With so many options available, it can be overwhelming to know where to start. That’s why we’ve put together this ultimate guide to

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All Topics

A Quick Guide to Your Calendar Design

The calendar, as we know it today, has seen many changes – from the Roman reform under Julius Caeser, to the later reform led by Khayyam (the Persian mathematician, astronomer and poet) in 1079 AD. Later, the Gregorian calendar was introduced as a refinement of the Roman calendar and is still used worldwide to this

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2022 calendarsAll Topics

Deskpad Calendars: Avoid another demon child

The 2022 deskpad calendar season is behind us but the dreaded 2023 season is still a raging bull that we need to tackle. To understand what went wrong with your calendars, specifically deskpads, we’ll first just clarify the different options for you. The basic options for calendars include: 12 sheets deskpad with full-colour changes 6

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All TopicsBooklets

How To: Set Up Booklets For Print (Avoid Wasting Money!)

Whether you’re printing your product catalogue, annual report, or promotional booklet, you want to be sure that the final physical version is exactly what you signed off on. The last thing you want is any delay in production, or your pages bound in the incorrect order. Booklets have the potential to really allow your brand

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All TopicsBooklets

Are you a brochure designer? Avoid these boo-boos at all costs

It’s amazing how many errors can become glaringly obvious on a printed document, compared to just glancing over it when it’s up on the screen. Any brochure designer will agree, this is one of the biggest issues with brochure designs. But sadly there’s no ‘Undo’ button when your printed items get delivered. Proofing your InDesign

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All TopicsHow To's

Proven Networking Hacks For Entrepreneurs (Revealed)

If you are an entrepreneur, it’s a fact that you are constantly on the quest to find new ways to grow your business and make connections that will contribute to the growth of your small business. Networking is one of the oldest tricks in the book – but if done right, it can take you

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All TopicsMarketing Tips

Omnichannel Marketing: All You Need To Know (In-depth Guide)

You see the news and reports. In general, the effectiveness and return of traditional and digital media are declining. Ad blockers are on the rise, the continuous Facebook and Google algorithm changes affect your social media and Google ads, as well as your search results on search engines. TV ads get skipped, email marketing emails go directly

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Paper weight calculator

A1 A2 A3 A4 A5 A6 LONG Additional weight Print run 0 g per copy 0 g print run Width, mm Length, mm Density, g/m2 Quantity Additional weight,...

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SaveTulu – Our Rewarding Programme Exclusively for Resellers

What is SaveTulu? Are you tired of constantly paying high prices for your printing needs? Do you want to save money without sacrificing quality? Look no further than our online printing savings programme for resellers! Our programme offers a range of benefits that are sure to excite any business owner. Not only will you save

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Menu Printing on a Budget: What You Never Considered!

A good restaurant owner understands that although your food may be so great that you could practically eat it with a plastic spoon in a dodgy plate and it would still be the best, that’s not the only factor to a successful business. In today’s world, time means money. We can guarantee you that no

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All TopicsDesign Tips

Black Ink Printing – How to Set it Up

Black ink printing has been a staple of the printing industry for centuries. Black ink is the most commonly used colour for printing, and it is used in various applications such as newspapers, books, magazines, and even art prints. In this article, we will discuss black ink for printing, its characteristics, and its uses. 100%

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All Topics

Print Manufacturer FAQs

Frequently Asked Questions Producer Tracking Questions AnsweredPre-detremind lead times per attribute refers to the time allocated per finishing added to a product to establish an accurate production time. Your Goal is to achieve a 95% on-time ASD (Agreed Shipment Date).Our Paper is supplied from Papercor, only – 60 Day Consigment account with Papercor.As a manufacturer

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All TopicsMarketing Tips

The do's and dont's of marketing your brand in the time of Covid-19

On 9 March, Cadbury launched their annual Easter campaign. The campaign included a grandfather hiding easter eggs for his grandchildren. Who could have predicted that very soon, this scenario would be dangerous, or even impossible in countries like South Africa, where everyone is under strict lockdown regulations. Just 10 days after launching their campaign, Cadbury

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All TopicsFAQs

Paper Grammage: Which grammage should you order?

Not all paper gsm was created equal. The type of paper you decide to use in your print jobs can drastically affect the overall impression of your brand. On the other hand, if you use expensive paper for something that will be used internally, it can be an unnecessary expense. Many business owners don’t know what paper grammage (gsm) means.

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All TopicsFAQs

Is Printulu Legit? (Revealed)

‘Fraudster’, ‘Scammer’, ‘Swindler’. Words any avid online shopper is far too familiar with and tries to avoid avidly. Well, perhaps not “swindler”, unless you’re up to date on 1700’s jargon. Especially with social distancing, even elder generations have become online shopping regulars. And people are becoming more and more sceptical. And for good reason, too.

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All TopicsPrinting

Traditional Printing vs. Online Printing – Which Will Prevail the Showdown?

In today’s digital age, the battle between traditional printing and online printing is heating up. While the convenience and accessibility of online printing have gained popularity, traditional printing methods continue to hold their ground. In this blog post, we will delve into the showdown between these two printing options, considering the print experience and the

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All TopicsPrinting

Litho Printing: Why Litho Matters

5 Key Benefits of Litho Printing Printing technology has come a long way since the first printing press was invented in the 15th century. Nowadays, there are countless ways to print documents and images, from digital printing to screen printing and everything in between. But one printing method that has stood the test of time

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All TopicsFAQs

10 Things You Have to Know Before Going to Print! (Everyone Forgets Number 4)

Going to print and ordering large quantities can be nerve-wracking, especially for the average Joe with no prior printing knowledge or experience. Whether you’re promoting your business, and products, or are simply printing items for a personal project, there are various points to consider. A lapse in checking your details, making sure you’ve selected the

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Delivery / Shipping Policy Must Read

Below is the delivery / shipping policy information for Printulu: 20.1. Printulu, nor the Carrier, shall not be liable or responsible for any failure to perform or delay in the performance of, any of its obligations under a Contract caused by an Event Outside the Control of Printulu or the Carrier. 20.2. An event outside

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All TopicsFAQs

Delivery Options: Which is the Best Option for Me?

In today’s fast-paced world, convenience is king. Whether it’s getting groceries, ordering takeout, or sending packages, people expect quick and efficient delivery services that fit into their busy schedules. With the rise of e-commerce and the ongoing pandemic, delivery services have become more important than ever before. As a result, businesses across industries are investing

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All TopicsMarketing Tips

Content Marketing Strategy: Create WOW Content!

When Microsoft founder Bill Gates wrote in 1996 that ‘content is king,’ he spoke an undeniable marketing truth. Consumers live in a fast-paced world, filled with 30-second snippets, flashing lights, and competing products. That’s why having interesting, useful, and in-depth content is a massive asset for gaining and keeping consumer attention.  Think about what you

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All TopicsDesign Tips

Revolutionising Design: Artificial Intelligence Tools

Artificial intelligence (AI) can be used in many ways to enhance the design process for printing products, making them faster, more efficient, and more customisable. Because I have been designing for over 12 years, you could say that I am snobby (I like to call it specific). And I might be biased as I am

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All TopicsGet To Know Us

The Printulu Team: Meet The Team Behind Your Online Printing Services

Printulu is an online printing services company, meaning it’s unlikely that you will meet us in person. Get ready for the Printulu Experience! Say goodbye to long lines and traffic jams for your printing needs. Meet the mastermind behind it all, Alexander Knieps, the founder of Printulu – the online printing services company revolutionizing the game. You

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All TopicsDesign Tips

5 Things Your Letterhead Design MUST Include by Law

Printulu assists thousands of successful businesses every year. Company letterheads are one of the most common and well-known pieces of stationery that business owners order with us, and when the design needs to be done, the order comes through to me.  P.S. Do you want more industry tips from professionals? Join over 2000 business owners

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All TopicsLatest Printing News

Revolutionizing Printing: The Eco-Friendly Benefits of Print on Demand Services

Print on demand has revolutionized printing with small-scale, on-demand production, reducing waste and costs. However, it’s important to consider the environmental impact of these services and how they contribute to sustainability efforts. Reduced Waste One of the main benefits of print-on-demand services is reducing waste. Traditional printing methods often lead to surplus inventory and waste

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All TopicsFAQs

Sticker Printing – Avoid These 5 Mistakes

Sticker printing is a popular and cost-effective way to promote your business, product, or event. However, there are common mistakes that can be made that can result in a poor outcome. Here are 5 of the top mistakes to avoid when printing stickers. 1. Too Small Font Size 2. Dark colours for One-way vision sticker

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All TopicsGet To Know Us

Post -Pandemic blues affecting your revenue?

Is Covid-19 Still affecting your revenue? Focus on what you can influence…Are you struggling with the impact of Covid-19? Are you scared of going out of business? Is the uncertainty killing you? Don’t worry, you are not alone – we have the same thoughts, but we will try to help (see our amazing offer below

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All TopicsFAQs

Why Are Printulu Resellers so Relaxed?! (What You Didn't Know)

We’ve been doing some research into what sets us apart from your average South African printing company. It turns out, there’s a lot! However, the one thing that really stood out to us is that we are the resellers’ number one go-to printing company in SA.  We obviously only ever want to keep doing what

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All TopicsFAQs

5 Ways Printing Companies Wastes Your Money!

And How To Avoid It (You Should Be Asking These Questions) Choosing your printing companies can be overwhelming. After all, you’re entrusting your hard-earned customer base, advertising, and brand to one crucial process. What if it goes wrong? What if instead of the vibrant, beautiful branding you envisioned, you get faded and low-quality signage? At

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All Topics

Canva Setup – Design Print-Ready Artwork!

Top Tip: Don’t use the Canva templates! They are based on American standard sizes, not South African standard sizes. To create a print-ready Canva setup, you can follow the instructions below. Step 1: File setup Create a design button > Custom Size > Enter the ordered size of the product > Design your product. Step

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All TopicsDesign Tips

Graphic Design Software Basics: Create Perfect Prints 100% Of The Time

Here’s the situation. You may excel in using Photoshop or be a seasoned CorelDraw user for your graphic design, but without a solid foundation, you’ll encounter issues. Recently, I received a call from a client who was struggling to export a print-ready file in CMYK from Adobe Photoshop. Despite being a designer, she couldn’t figure

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All TopicsGet To Know Us

Online Tools for Entrepreneurs

Online Tools for Entrepreneurs: How to start in a world of Amazon and Co. (CEO Tells All) Like most businessmen, I grew up wanting to do what my father does. My father is an entrepreneur. Both of my uncles are entrepreneurs, my grandfather was an entrepreneur and my great-grandfather was an entrepreneur. Looking at our

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Custom Quotation Requirements

If you are looking for a custom quotation, this is what we require to get a quote to you as quickly as possible. You can copy and paste this into your email and change the details to suit your needs: Product Name, Portrait or Landscape, Flat Size of artwork and more details needed.

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All TopicsDesign Tips

The Best Brand Colour Palettes to Increase Engagement

Is the colour scheme you’ve chosen for your brand triggering a desired response? Do you find yourself overwhelmed by the number of potential brand colour palettes. Everyone has favourite colours they tend to gravitate toward when it comes to their work or otherwise. But a skilled designer understands the importance of evaluating a colour scheme

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All TopicsDesign Tips

Design Software – The Top 5 Applications

As a child, drawing was a favourite pastime of mine, especially during dull moments like lunch with my mom and her friends or long phone calls. All I needed was paper and a pen or pencil to keep myself entertained. This love for art led me to pursue it as a career, with the rise

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All TopicsMarketing Tips

17 Printing Products That Will Help You Increase Sales Immediately!

In today’s highly competitive business landscape, standing out from the crowd and capturing the attention of potential customers is essential for the success of any business. While there are many marketing strategies that can be employed to achieve this goal, printing products continue to be a powerful and effective way to get your message in

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All TopicsFAQs

Where to upload your artwork

This is pretty easy, we can get this done in a few seconds. Step 1: Log into your profile Step 2: Click om “My Orders” (On the left side panel) Step 3: Click on “Order Details” on the right of the relevant order Step 4: Click on “Upload your Artwork” That’s it!

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All TopicsMarketing Tips

Marketing for Events: How To And Why Explained

I spent one incredibly busy holiday working as an event planner. And over and over, my boss hammered in the phrase: “Planning is good, promising is better.” I lived in fear of that phrase, but she was right. My boss knew that the secret to a good event was marketing, promising, and operating.  Any event, from the

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All TopicsMarketing Tips

Social Media Marketing: How To Combine it With Print Marketing (Explained)

Marketing is simply “putting the right product in the right place, at the right price, at the right time.” Traditional marketing will always have a place in the advertising industry, but new clientele and modern markets call for new and contemporary approaches. Textbook marketing follows the 7P theoretical approach. Product, price, place, promotion, people, process,

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All TopicsMarketing Tips

5 Life Changing Marketing Tips for Small Business Owners (Episode 3)

Marketing is probably one of the most important key factors in growing your business. The modern era offers many avenues to explore when it comes to gaining and retaining clients, all whilst promoting your business and service offering. Social media platforms offer the opportunity to advertise and reach cold audiences, printed collateral allows your target

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All TopicsDesign Tips

Brochures – The Ultimate Guide

Creating print-ready brochures is super easy, here is a quick video that takes you through designing brochures step-by-step. Here are the things you need to look out for: Size: The size of your ordered product is the size of your end product, the artwork size should be exactly the same Image Quality: Images must be

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All TopicsMarketing Tips

Omnichannel Marketing: Flyers to Your Website (Episode 1: How To)

Omnichannel marketing sounds easy in theory. All you have to do is ensure each promotional message your audience sees takes them down a sequence of small goals that lead them to the ultimate goal of being an advocate of your brand. However, products are different, services are different, people’s behaviour varies and different channels and

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All TopicsDesign Tips

10 Commandments of Printing

The 10 commandments of printing include a combination of fundamental design elements and production requirements. These encompass some of the basic features required to successfully produce printed products. Thou shalt not stretch  Stretching your artwork is just lazy…There I said it! There are so many alternatives to overcome slight sizing issues. If you have the

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All TopicsDesign Tips

Business Card Creation: The 5 Must Do's

If there is one thing your business requires, it is the time old fashion that is business cards. These little gems might be a vintage idea but they are two other more important things: Always accessible (Because it can fit in your wallet) and one of the first impressions of your business. Not to mention

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All TopicsBrochures & Booklets

How To: Make Your Marketing Brochures Achieve Maximum ROI!

They’re a bright gloss, or a sleek matt, collection of colourful pages that display beautiful images of your products and services to inspire action from your reader. Well, when done right. When done wrong they’re just another piece of marketing to throw away. Please, don’t let your marketing brochures get thrown away. A discarded brochure hurts

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All TopicsDesign Tips

Why Graphic Design is Useless! (Revealed)

Everybody and their grandmother is a designer these days. Heck, give a two-year-old an iPad with free design software and the result could be the next iconic logo for one of the top design brands. In fact, design software is so easily accessible these days that you could probably design your company’s corporate identity and

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All TopicsHow To's

7 Tips: How to Spice Up Your Next Training Workshop

At Printulu, we value team spirit so much that it’s one of our internal core values. It’s something we try to instill in everything we do, which is why we’re constantly having workshops and training sessions to improve our team spirit and skills. The more we know, the better we can help you, our valuable

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All TopicsFAQs

Printing Myths: Debunked!

Printing is an old industry. It’s basically the ancient of ancients as far as industries go. This can be both a good and a bad thing. Unfortunately, when you’ve been around as long as printing has, there’s bound to be some myths popping up about you. We all know how it goes – someone says

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5 Tips To Provide Effective Client Design Feedback

Design feedback is an integral part of any successful design project, it gives clients an opportunity to review and critique a design solution that has been presented. It is the role of the design contact (the representative that liaises with the design team) to collate and manage internal communications at their end and provide the

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All TopicsMarketing Tips

5 Signs It's Time For A Rebrand

If you’ve ever experienced a significant “slate-clearing” life transition — like a big move or a job change — you know one big shakeup can kickstart a domino effect of positive change. Suddenly, you’re empowered to change your hairstyle, refresh your wardrobe, and ditch a few unhealthy habits. You feel different, and before long, everyone

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All TopicsDesign Tips

5 Popular Graphic Design Trends To Avoid This Year

Graphic design trends are not a fad but an insightful reflection of the changes that are taking place in our society. Graphic designers love to follow them to understand what the market may hold in the future, and how our work can be useful for businesses today. One factor that shaped the design of communications

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All TopicsDesign Tips

The Ultimate Breakdown Of Document File Types: Raster VS Vector?

Have you ever had the frustrating experience of having a designer ask you to “supply your company logo in a vector file”? Maybe they needed a .PNG file. But not an ordinary one – a high resolution, transparent background .PNG file.  Otherwise they simply could not start on the work you’ve already paid for? You’re

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All TopicsLatest Printing News

Print Businesses Are Helping Restaurants Reopen, But How?

Earlier this month, we looked at 5 reasons print should be part of your content marketing strategy. This week, we’re going to take a look at some of the “post-COVID” signage that has started to appear among restaurant businesses and identify exactly why this is helping restaurants reopen with the easing of lockdown restrictions. Maybe there is something

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All TopicsMarketing Tips

4 Essential Covid-19 Copywriting Guidelines: Marketing Survival Guide

The Covid-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Business trends have shifted completely, and so have consumer priorities and the entire marketing landscape.   This guide will help you adapt your messaging

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All TopicsHow To's

How to make your company culture POP without spending thousands on display (see results in 2 weeks).

A recent study on The Culture Economy asked 500 SME senior decision-makers if they believed workplace culture impacts positively on company performance. Of the 500 participants, 72 percent believed company culture does have a positive impact on business performance. This figure only increases as companies grow. This makes sense because most small businesses put most of their

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All TopicsFAQs

Signage: What materials are they made of, and which should I choose?

When choosing a sign, we talk a lot about graphic design and artwork choices. These are essential for customer impact and leaving a decent, lasting impression. But just as necessary are the materials used in making signs. Will it be sturdy enough for rough weather? Is it cost-effective? How heavy is it? And can I

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All TopicsMarketing Tips

E-commerce: Can You Really Afford Not To Have An Online Ordering Option In Your Business?

“People just want convenience,” Ray Kroc once quoted. He went on to franchise McDonald’s, so maybe he was onto something. In an age of instant gratification, online ordering is essential for businesses. Easy, quick, and trackable ordering cuts through time-consuming sourcing exercises/ It can be a huge deciding factor on whether or not a consumer makes

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Top 8 To Do List Apps: Get Stuff Done (And Own It!)

From notepads to digital to-do list apps, the world has changed drastically. Fully-enabled, powerful to-do list apps not only offer quality assistance for task management but improve your productivity too. Some of the apps that are available are free, while some are fee-based. What stays the same is that the primary objective of all of these apps is

Printulu
All TopicsMarketing Tips

Greenhouse Marketing: Making Sure Your Business Grows

Recently, Printulu moved offices and part of the moving in process was to get desk plants. I had a gorgeous cactus on my desk that I lovingly named Jimmy, and Tumi, our Growth Analyst, had a plump succulent on her desk named Bob. Bob flourished, but Jimmy, very sadly, died a tragic death due to

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All TopicsMarketing Tips

6 Essential Ways B2B Marketers Are Growing Their Businesses (Make Your Business Indestructible)

Marketing strategies. What’s the first thing you thought of? You most likely thought of something used for B2C (business to client) marketing. These are messages that you might send straight to clients or prospects. The goal here is to be compelling and persuasive enough that the audience responds and engages with your services. But B2B (business-to-business) marketing

Printulu
All TopicsDesign Tips

How To: Design and Prepare Stickers For Print (Sticky Business)

Stickers. They form part of our childhood memories and even when we’re all grown up, they never quite lose their novelty. There’s something magical about being able to stick a picture anywhere you want within seconds. Now imagine this power utilised for your branding and marketing purposes. As we mentioned, there’s a certain nostalgia and

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10 Business Goals That Will Make Your Business Thrive in 2019

New year, new business goals. That’s how the saying goes, right? Wrong. Although we often think of a goal as something that is set at the beginning of the year and then achieved throughout the year, this is not the case for a business. Every single small business owner needs goals to keep moving forward,

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All TopicsFAQs

Price Increases? You've got to be kidding me! (Reasons Explained)

Who would’ve thought that in 2020, you would walk into the store need to buy a small bottle of hand sanitiser for over R100? South Africa, as we know, is incredibly prone to price hikes. Every day we hear of price increases in one area or another, and to be fair we’ve become relatively desensitized to them.

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