Key Takeaways
6 min read
- 1What you need to know before printing
- 2Common mistakes to avoid
- 3How to get the best results
On several occasions, I've received calls from companies who tried relaunching a product but failed. They even put out flyers. So why isn't it working?
The truth is simple: most companies relaunch without considering the real effort required for successful rebranding. They jump straight to printing flyers without laying the proper groundwork. By the time they seek professional advice, they've already wasted precious resources.
We've invested heavily in ensuring our customers' products succeed in the market — especially during the critical rebranding phase. After all, Printulu's main focus is helping South African small businesses thrive in an omnichannel world. We can offer you flyer and leaflet printing, and so much more. Marketing can get expensive, but rebranding means a whole new set of promotional materials and business stationery. This is where we come in — helping you do this under a tight budget.
“Rebranding without strategy is just expensive decoration. Every successful rebrand starts with understanding why you're doing it, not what you're printing.
PPrintulu Academy
What's the best strategy to rebrand your company?#
1. Start at the beginning. Why do you need to rebrand?#
Your rebranding strategy must begin with crystal-clear reasoning. You need to understand exactly why you're rebranding. Is it driven by growth opportunities? Are you competing with larger players? Is your brand at risk of becoming irrelevant? Does your current brand reflect who you actually are? Are there legal reasons? Are you launching something completely new?
If you can't answer these questions clearly, you'll waste resources with no guarantee of return on investment. Remember, there are both positive and negative reasons to rebrand.
Valid reasons for a rebrand:#
- 1Exploring new locations. Expanding to other regions or international markets might need a fresh approach that resonates with different audiences.
- 2Having a new philosophy. When your mission, vision, and values change, your brand should reflect that evolution.
- 3Mergers and acquisitions. You can't have competing brands fighting for attention. A unified brand front is essential.
- 4Market repositioning. If your brand isn't connecting with customers, it's time for a change.
You should try another strategy before rebranding if:#
- 1You're covering up a crisis. Rebranding won't solve internal conflicts or scandals.
- 2Boredom. Don't rebrand just because your logo feels old. You need actual evidence it's not working.
- 3Attention. Some people rebrand for the hype. Try less extreme marketing tactics first.
- 4Ego. New management often wants to leave their mark, but this can kill a perfectly good business.
2. Build your brand identity.#
Building visual elements that communicate your brand should be central to your rebranding strategy. Everything you use must communicate something meaningful about your brand. However, building brand identity requires a knowledgeable partner to guide you through the process.
Through us, you get the perfect partner who can help design your logo, choose the right colours for your rebrand, develop business cards, and print flyers for your marketing campaign. Printulu will walk with you to success.
3. Build your website, create an online presence and marketing collateral.#
Your website is your most important communication tool. It's where you connect with current and future clients. When relaunching your brand, ensure you have a properly functioning website and strong online presence. Here's a quick guide on website essentials.
Beyond your website, you'll need marketing materials that convey key information about your brand and product range. Think about basic collateral that makes a big impact and leaves lasting impressions. Selfie Frames at events create awareness. Business Cards are essential. Does your business need basic stationery like company letterheads?
Flyer and leaflet printing is an affordable, effective way to create easy awareness. Some large format products can be highly effective and eye-catching — like our stunning Sharkfin Banners. (P.S. we offer a huge variety of banner products on our website.)
Printulu Pro Tip
Use as many channels as possible to market your new brand. Remember the Rule of Seven. When marketing informs people about your product or service's benefits and value for money, it stands a better chance at success.
Contact Printulu for all your marketing needs, including flyer and leaflet printing, and business card printing. We even print wallpaper for all your shop-fitting needs! We work to ensure timely deliveries to kick-start your marketing campaign. If you have questions, give us a call at 010 593 0558.
4. Content is king.#
One of the most crucial aspects of relaunching a business or product is promotion — ensuring people are aware of your new brand. Make sure your brand communicates your company's reputation and core values. For more tips on designing the perfect logo, check out our article: 7 Reasons Your Logo Design is Not Making the Cut (No One Considers Number 3)
5. Total or partial rebrand?#
When rebranding, consider how established your brand already is. If your brand covers many markets, you might consider relaunching only in specific areas. This means you won't rebrand where the brand is already performing well. Partial rebranding works well with wide product ranges, but can be tricky with mergers.
6. Who are you rebranding for?#
Don't forget who all this is for. A rebrand ultimately needs to attract more prospects. If your brand isn't targeted to your market, it simply won't work. If you're moving to a new market, your research must analyze that market and all potential clients thoroughly. Why this market?
Answering these questions is vital. Relying on instinct and what you think you know can be incredibly deceiving — and could result in a very expensive rebranding failure.
Dad Joke Break
Why did the rebranding campaign fail?
Your next steps#
Use this information to evaluate your business and determine whether your brand is ready for relaunch and rebranding. Consider the best strategy when building your brand. Ensure you do it at the right time, for the right reasons — whether this includes flyer and leaflet printing or not.
Related Articles: