Expert marketing strategies, customer acquisition tactics, and business growth tips that drive real results for South African businesses.
Discover proven marketing strategies that help South African businesses grow their customer base and increase revenue. Our comprehensive marketing tips cover digital marketing, traditional advertising, customer retention, and brand building techniques specifically tailored for the local market.
Discover our most valuable insights and practical advice
It is shopping season and you are likely seeing a lot of foot-traffic in all shops. As a consumer, you have seen and heard the increased advertising on your television, radio, social media and magazines. There are more specials, reduced prices, and new product launches than you can act on at a given moment. As
How to sell a product to a customer: Your go-to first step: know your customer. The obvious: know your products. Dig deeper. Be prepared to overcome objections. Choose your channel. Donât stop growing.
Running a small business is simple, right? All you have to do is make a product/service that people want and sell it at a mutually beneficial price⌠Oh, and make sure you get all your business stationery printing done. No â we know itâs not that easy. Thatâs where we can help, both conveniently and
Print collateral has long been a powerful tool in marketing campaigns. Despite the rise of digital media, print materials continue to have a significant impact on customer engagement and brand awareness. In this article, we will explore the various ways in which print collateral can enhance your marketing strategy and the essential marketing collateral that
When we call, email, visit a website or make any other formal inquiry, we are doing so with one intention. To get a solution to our problem. That solution can be as simple as a useful answer to a pressing question. Think about it, how many completely uncertain purchases have you made in your life? If
There are many different types of marketing strategies. But how many of them will actually work for your small business? Which type of marketing strategy should you choose to pursue and why? 1. Advertise In Niche Print Media While much of the world has moved online, print media still exists, and in some niches, it
In todayâs highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, itâs becoming increasingly difficult to capture their attention and stand out from the crowd. Thatâs where variable data printing (VDP) comes in â a revolutionary technique that allows businesses to create highly personalised marketing
Usually when you ask someone what the first thing is they consider when buying from a business, they would say price. Maybe even quality. But you are missing one crucial ingredient that makes your business go âround. Letâs say youâre at a restaurant for a hot date. Maybe the pasta was super affordable, and the
âYou want to click the X to close it, but you miss it. The digital marketing consultant will think itâs a nice 2% CTR. The customer thinks âAhhh so annoying â I will never buy here again!ââ â Gary Vaynerchuk Online marketing, or digital marketing, has been considered to be the epitome of marketing
Your personal brand is your unique identity. Communicating it well can make you stand out in a crowd and help you in developing your career.
Itâs easy to assume that business cards are completely obsolete, especially with the new digital age we all find ourselves in. There are arguments as to whether this treasured medium is still necessary. Depending on who you talk to the answer is either a resounding âyesâ or a jeering ânoâ. However, if youâre not using
You know the saying itâs not over âtill the fat lady sings. Large format is advertisingâs, metaphorical fat lady. After trying more of your in-person advertising such as flyers, business cards, and folded leaflets, the logical next step is to go large. For most people, when you speak of outdoor large-format signage, picture a big billboard along
As the year draws to a close, itâs time to thank your loyal clients and retain them for the coming year. You read that right, in just 6 weeks we will enter the last quarter of the year. Gifting moves from a distant thought to a great marketing opportunity and priority. Â Firstly, you have
When marketing your brand, service, or products, it is imperative that your messaging is consistent. We live in an omnichannel world, which means more opportunities to be seen and heard, and thus, more opportunities for success. However, there are many omnichannel marketing mistakes that one can make when setting out a marketing strategy, and as
The retail environment is a dynamic space. Sometimes you get a boost from shopping seasons and holiday seasons, then a slump from economic pressures, increased competition and other factors. Yeah, you get some ups and you get some downs, but there are ways to get your ups higher, and your downs are virtually non-existent. Here
You may have seen our trusty pull-up banner in some of our videos, like the one below where Trudi, our graphic designer, explains our design process. Even if you havenât seen it yet, you should note that weâve added a huge amount of new banners and flags to our website. Yep â your options to
Itâs that time of the year again! And by that, I mean calendar season. If youâve been keeping an eye on our Facebook page, youâll know that we have been posting live video tutorials answering all your questions. I let slip that calendar season is one of the most hectic times for a graphic designer
Trade shows and expos are a great way to demonstrate your product to a relevant, engaged and live audience. These can be pricey exercises and are traditionally competitive. Therefore, to get a positive ROI you need to make sure you stand out and are well prepared to do so. We have been to a number
Giving your small business an online presence along with offline means more than simply putting up a little website with your companyâs address and phone number. It means setting up a virtual version of your business, with other channels leading to it. It means thinking about how youâre tracking your offline materials. Ignoring these important
If you are an entrepreneur, itâs a fact that you are constantly on the quest to find new ways to grow your business and make connections that will contribute to the growth of your small business. Networking is one of the oldest tricks in the book â but if done right, it can take you
You see the news and reports. In general, the effectiveness and return of traditional and digital media are declining. Ad blockers are on the rise, the continuous Facebook and Google algorithm changes affect your social media and Google ads, as well as your search results on search engines. TV ads get skipped, email marketing emails go directly
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isnât it working? Itâs only at this point that they seek professional advice. Most companies relaunch products without considering the effort that is required to rebrand or relaunch their business. In
Lockdown â level 4 â the new normal. To many, the announcement of a downgrade was a relief, but to most of us, what change level 4 will actually bring is not clear. Can you trade? Will this âlesseningâ of the restriction actually help your business at all? Personally, we are frustrated. There is so
On 9 March, Cadbury launched their annual Easter campaign. The campaign included a grandfather hiding easter eggs for his grandchildren. Who could have predicted that very soon, this scenario would be dangerous, or even impossible in countries like South Africa, where everyone is under strict lockdown regulations. Just 10 days after launching their campaign, Cadbury
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a time-consuming process if you want to get it right.
Research defines marketing as communicating a message to a chosen audience. However, this is done by using a piece of content on a particular channel. You are probably using more than one channel. Your strategy is likely a mix of online and offline, since your audience exists on both channels. As long as your message is communicated over more
When Microsoft founder Bill Gates wrote in 1996 that âcontent is king,â he spoke an undeniable marketing truth. Consumers live in a fast-paced world, filled with 30-second snippets, flashing lights, and competing products. Thatâs why having interesting, useful, and in-depth content is a massive asset for gaining and keeping consumer attention. Think about what you
Have your clients become completely inaccessible to you? With everyone isolated to their homes, it may seem that way. But what if thatâs not entirely true? You need to be smart about your marketing efforts in order to secure the longevity of your business. Economic crises happen â for multiple reasons. While this lockdown is
Banners can be an effective marketing tool for businesses, but whether they are worth the cost and whether they will have a positive or negative impact on your business depends on a variety of factors. Here are some things to consider when ordering a banner: Target audience: Banners are most effective when they are seen
Weâve all had to start somewhere, and the road isnât always easy. If you have a small business and are still in the process of scaling up, you have to make the most out of the advertising rands you have. After all, not everyone is Apple and has enough money in the bank to fund
I was talking to a successful business marketer this week about what they are doing for their next content marketing move. What she had to say both surprised and excited me. This is what the current landscape looks like: Businesses are scrambling. The online space is saturated with content. Marketing budgets are limited. Your customers
Your corporate stationery list includes every promotional item (especially made of paper) that your company uses. That means letterheads, envelopes, invoices, stickers, business cards, and so on. But this list also includes USBs, Diaries, Pens, Mousepads, and more. Itâs all in the spirit of giving. The secret is in giving.  Do you remember your Aunt
In todayâs fast-paced world, every business owner and professional seeks to get more things done in a shorter time. We are all living a busier life. Good thing the retail industry has been revolutionizing ways to provide more convenience to consumers and providers through online shopping and ecommerce marketing. Its growing popularity is shifting our
In the world of marketing, keeping up with your competitors is difficult, but often it isnât enough. This is a frustrating reality for many, but I have a solution for you. Why try so hard to beat competitors at print marketing if you could just do your own thing instead? This is where non-traditional marketing methods
In todayâs highly competitive business landscape, standing out from the crowd and capturing the attention of potential customers is essential for the success of any business. While there are many marketing strategies that can be employed to achieve this goal, printing products continue to be a powerful and effective way to get your message in
When you enter a store, you enter that companyâs world. How can you make sure you create an immersive, captivating experience for your customers? Thatâs where your shop brand identity design comes in. Brand identity, like most successful marketing components, is emotive. Customers want to feel familiar with your brand. They want a consistent impact.
Just in time for event season, we help you master event branding for maximum profits and rewards! Banners are a great beginning, but branded take-homes and invitations create an image meant to last. Your event is done. The pack-up has been completed, and your consumers are driving home. What is it theyâre taking with them?
I spent one incredibly busy holiday working as an event planner. And over and over, my boss hammered in the phrase: âPlanning is good, promising is better.â I lived in fear of that phrase, but she was right. My boss knew that the secret to a good event was marketing, promising, and operating. Any event, from the
Marketing is simply âputting the right product in the right place, at the right price, at the right time.â Traditional marketing will always have a place in the advertising industry, but new clientele and modern markets call for new and contemporary approaches. Textbook marketing follows the 7P theoretical approach. Product, price, place, promotion, people, process,
Marketing is probably one of the most important key factors in growing your business. The modern era offers many avenues to explore when it comes to gaining and retaining clients, all whilst promoting your business and service offering. Social media platforms offer the opportunity to advertise and reach cold audiences, printed collateral allows your target
Omnichannel marketing sounds easy in theory. All you have to do is ensure each promotional message your audience sees takes them down a sequence of small goals that lead them to the ultimate goal of being an advocate of your brand. However, products are different, services are different, peopleâs behaviour varies and different channels and
Theyâre a bright gloss, or a sleek matt, collection of colourful pages that display beautiful images of your products and services to inspire action from your reader. Well, when done right. When done wrong theyâre just another piece of marketing to throw away. Please, donât let your marketing brochures get thrown away. A discarded brochure hurts
Did you know that 95% of car sales today are made at the dealerships? However, despite this, one of the biggest challenges automotive marketers face is to gain the trust of their customers. Why should someone buy a car with you versus at the car dealerships down the street? Why not choose a dealership that is more conveniently located, or
In the time it takes you to read this sentence 20m emails have been sent. Thatâs why marketing research shows itâs essential for your business to stand out and be top of mind. I met up with Veejay Archary, MD of Black Africa Brand Strategy Design. His company has been successful for over a decade. In fact,
If youâve ever experienced a significant âslate-clearingâ life transition â like a big move or a job change â you know one big shakeup can kickstart a domino effect of positive change. Suddenly, youâre empowered to change your hairstyle, refresh your wardrobe, and ditch a few unhealthy habits. You feel different, and before long, everyone
Subscribe and listen to the full podcast here: https://bit.ly/2Low52E Itâs been roughly 2 months now since the emergence of the Coronavirus turned all of our lives upside down. I believe that as South Africans, we are quite resilient. After all, weâve had our fair share of ridiculousness and crazy to deal with in our beautiful
The Covid-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Business trends have shifted completely, and so have consumer priorities and the entire marketing landscape. Â This guide will help you adapt your messaging
âThese are totally unprecedented times.â How many times have you heard this saying in the last year? Businesses of all sizes have scrambled to adjust to the lockdown in South Africa. Itâs been a few months, and still, no one is sure what the future holds. Budgets are still much tighter than before Covid-19 hit.
âPeople just want convenience,â Ray Kroc once quoted. He went on to franchise McDonaldâs, so maybe he was onto something. In an age of instant gratification, online ordering is essential for businesses. Easy, quick, and trackable ordering cuts through time-consuming sourcing exercises/ It can be a huge deciding factor on whether or not a consumer makes
I recently met up with my best friend for coffee. She owns a wildly successful indoor plant company, and we got onto the topic of expanding her consumer base. âWhat I need to know,â she said, âis not whatâs good now, but what will be good later.â She had hit the marketing nail on its
Printulu uses both online and offline marketing, and we firmly believe that in order to successfully market your business in todayâs world, you need to make use of omni-channel marketing. This is how we have grown as a business in just two years to serve thousands of customers successfully. A large portion of these customers
Itâs what is inside your guesthouse that counts. The warm meals, the friendly smiles, the unexpected courtesies shown to your guests. Many of those things are what guests will be sharing with their family and friends and across their social media accounts. This is why as much as you are spending every minute of every
If print magazines are dying, brands havenât gotten the message. Despite what you might have heard about the death of print, more and more businesses â especially young companies looking to build their brand â are establishing their own print magazines. So are brands just stuck in 1997? Itâs more likely that brands have come
Recently, Printulu moved offices and part of the moving in process was to get desk plants. I had a gorgeous cactus on my desk that I lovingly named Jimmy, and Tumi, our Growth Analyst, had a plump succulent on her desk named Bob. Bob flourished, but Jimmy, very sadly, died a tragic death due to
Marketing strategies. Whatâs the first thing you thought of? You most likely thought of something used for B2C (business to client) marketing. These are messages that you might send straight to clients or prospects. The goal here is to be compelling and persuasive enough that the audience responds and engages with your services. But B2B (business-to-business) marketing
In order to plan a large scale event properly, you need organisational skills to boot. Even amazingly skilled people need a system that will help them to keep track of everything that is done or hasnât been done yet when doing event planning. And if you happen to be one of the people who werenât born
Get the latest marketing tips insights delivered to your inbox
Get the latest printing tips, design trends, and exclusive content delivered to your inbox.
We respect your privacy. Unsubscribe at any time.