Picture this:
You're about to learn everything about "Business Card Creation The 5 Must Do's" — without the jargon, without the fluff, and with at least one dad joke that'll make you groan. Grab your coffee. Let's go.
Key Takeaways
3 min read
- 1What you need to know before printing
- 2Common mistakes to avoid
- 3How to get the best results
If there's one thing your business absolutely needs, it's good old-fashioned business cards. These little powerhouses might seem vintage, but they're actually two far more important things: always accessible (they fit right in your wallet) and often the very first impression of your business. Plus, they're one of the most affordable print items you can invest in.
Here's the thing — having a striking <a href="https://www.printulu.co.za/product/business-cards" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">business card</a> can make all the difference in potential clients' minds. Studies show that 39% of people wouldn't do business with a company that has a cheap-looking business card.
<AcademyQuote>Think of your business cards as your work outfit. You wouldn't walk into a meeting with a wrinkled jacket that has a mustard stain on it, would you?</AcademyQuote>
Fortunately, you've got options like lamination for business cards which can avoid the whole mustard scenario entirely.
As an ambassador for your brand, there are definitely key elements you should watch for when designing your business cards.
KEEP IT SIMPLE#
OR KISS AS THEY SAY#
Don't bombard your business card with irrelevant information. Prioritise readability over creativity, but use creativity to give your potential client a feel for what your business does. They need your name, your title, and your website address.
Make sure they can understand what you do with just one glance at your business card.
COLOUR IT UP CONSERVATIVELY#
Steer clear of harsh colours. Instead, choose colours that are visually pleasing. A mix of overly bright colours might make your card stand out in a stack of 50, but not in the way you want it to.
Keep your colour scheme consistent across all your different contact points to develop a professional brand image.
INCLUDE MULTIPLE CONTACT CHANNELS#
We live in a world with all sorts of clients, and each one prefers to communicate through their own channel. The more communication channels you offer, the more likely you are to attract customers.
WhatsApp messaging is currently the most popular choice because of its 98% open rate.
<AcademyProTip>Include WhatsApp as a contact option on your business cards — South African clients love the convenience, and you'll see higher response rates than traditional phone calls.</AcademyProTip>
DO NOT SCRIMP ON#
LEGIBILITY#
The common rule for text size is 5 points — any smaller and your client won't be able to read it.
Think of those four-eyed friends among us and stick to the minimum font size.
THE INFORMATION REQUIREMENTS#
You'd be surprised, but we've actually received business cards with much less than this essential information:
- 1Logo and tagline
- 2Business registration
- 3Your name
- 4Title
- 5Relevant contact information
<AcademyDadJoke>Why don't business cards ever get lost? Because they always know where they stand in your wallet!</AcademyDadJoke>
Sometimes, physical business cards are simply better and more effective than any digital form of communication. You never know when you might meet a potential customer.