Practical design advice, typography, colour theory, and layout principles for print.
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Design Principles for Print
Get our comprehensive flyer design guide as a downloadable PDF.
Size standards, paper selection, finishes, and layout principles for SA professionals.
Business Card Design Masterclass
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Expert insights and practical advice on design tips
AI won't replace graphic designers in South Africa â but designers who add printing services to their offerings will outearn those who don't. Here's the data-backed path from fear to 5x revenue growth.
With the increase of paper prices and the year end rush upon us, we thought weâd make your day-to-day easier by supplying you with the basic elements to incorporate into your calendars for printing. The targeted marketing opportunities for your clients are endless but with the current saving trend, youâll likely see a decrease in
Weâre a growing company, so weâre continuously trying to improve our system to accommodate our thousands of clients. This includes making sure that you have the best possible experience with us, regardless of how busy we get behind the scenes. We noticed that our design process, while getting the job done, left something to be
In todayâs digital age, where online ads and social media campaigns dominate the advertising landscape, the power of print marketing often gets overlooked. However, print marketing ideas still hold an enduring relevance in capturing the attention of your target audience and enhancing your brand image. In this article, we will delve into 10 creative print
Question: Is CMYK or RGB better for print? Answer: CMYK is the best colour mode for print, whereas RGB is best used for digital artwork. Both colour modes are commonly used in graphic design.
âMake it simple. Make it memorable. Make it inviting to look at.â â Leo Burnett on advertising. When you choose an advertising strategy, this is some golden advice to follow. Most of us do, but choosing how you design your leaflets or pamphlets should be no different! Your brand is ever-evolving. Just think about how many different bottle designs
Logos. Branding. Itâs something that eludes a lot of people. Why on earth would you spend that much money on a little logo that probably took someone 2 minutes to do? I get it. Not everyone is a logo designer running on coffee and 2 hours of sleep. When a designer sees a logo that makes
Graphic design is either a dying industry or an ever-evolving art form. As with most things in life, the power is in the eye of the beholder. The graphic designer holds the power to sway the opinion of either side of the argument. What type of graphic designer or marketing agency are you? The type
With large format printing, a small preventable mistake on the screen can result in a big mistake in reality. Knowing what to check and get right before you print your PVC Banner, Wall Banner, Wall Paper, Pull-Up Banners, X-Banners and Stickers, will help you prevent these mistakes. This post outlines exactly what you need to
There is only one thing you have to remember here. Saving money in the long run on graphic design is all about saving time. By saving your designer time, you save yourself time. Why? Because when it comes to graphic design, the majority of the costs are directly related to the amount of time spent on
I donât know about you, but for me dabbling in anything related to web design can be both extremely fun and extremely frustrating. To make sure you find yourself in a less frustrating situation the next time you decide to attempt designing a website, you need to make sure you have the right tools at your
Designers are good at many things, and unless you stumble upon a designer who is prolific in the psychic arts, mind reading is not one of them. As much as designers enjoy creative freedom, most crave direction. This is partly because designers have to be creative on demand. They also have to find the subtle
Stickers are an effective and fun way to promote your brand, showcase your creativity, and engage with your audience. Whether youâre designing stickers for personal or business use, itâs important to follow certain graphic design principles to ensure that your artwork stands out, communicates your message effectively and most importantly is print-ready. In this post,
When it comes to notepad design, line thickness is an important consideration. A line thickness of 0.2mm is a popular choice for many designers and for good reason. In this article, we will discuss the reasons why 0.2mm is a good choice for line thickness in notepad design, as well as some tips for using
Itâs that time of the year again! And by that, I mean calendar season. If youâve been keeping an eye on our Facebook page, youâll know that we have been posting live video tutorials answering all your questions. I let slip that calendar season is one of the most hectic times for a graphic designer
Desk pad calendars sizes (in cm) A3 (29.7cm x 42cm) A2 (42cm x 59.4cm) Deskpad calendars are available from Printulu in A3 (29.7cm x 42cm) and in A2 (42cm x 59.4cm) on 80gsm bond with different colour options.
Print Ready Artwork Checklist: What do I need to know about print-ready artwork? When creating print-ready PDF files, there are many things to consider. To name just a few: file format, font size and trimming area are all crucial elements that ensure a quality print. You may be asking, âWhy is printing so complicated? Why
Graphic design is a term that many people have trouble coming to terms with. What does it mean? Designers get asked questions such as âDesign⌠like fashion?â and âItâs basically just art, right?â on an almost weekly basis. This is probably due to the assumption that you donât really need a qualification to be a
Black ink printing has been a staple of the printing industry for centuries. Black ink is the most commonly used colour for printing, and it is used in various applications such as newspapers, books, magazines, and even art prints. In this article, we will discuss black ink for printing, its characteristics, and its uses. 100%
Great marketing means reaching the right person, with the right message, in the right format. It sounds simple, but we know getting everything right is not that simple. Imagine having that perfect message you want to get across to your clients and are ready to send your marketing collateral to the printers. Now imagine something
Artificial intelligence (AI) can be used in many ways to enhance the design process for printing products, making them faster, more efficient, and more customisable. Because I have been designing for over 12 years, you could say that I am snobby (I like to call it specific). And I might be biased as I am
Printulu assists thousands of successful businesses every year. Company letterheads are one of the most common and well-known pieces of stationery that business owners order with us, and when the design needs to be done, the order comes through to me. P.S. Do you want more industry tips from professionals? Join over 2000 business owners
Hereâs the situation. You may excel in using Photoshop or be a seasoned CorelDraw user for your graphic design, but without a solid foundation, youâll encounter issues. Recently, I received a call from a client who was struggling to export a print-ready file in CMYK from Adobe Photoshop. Despite being a designer, she couldnât figure
Is the colour scheme youâve chosen for your brand triggering a desired response? Do you find yourself overwhelmed by the number of potential brand colour palettes. Everyone has favourite colours they tend to gravitate toward when it comes to their work or otherwise. But a skilled designer understands the importance of evaluating a colour scheme
As a child, drawing was a favourite pastime of mine, especially during dull moments like lunch with my mom and her friends or long phone calls. All I needed was paper and a pen or pencil to keep myself entertained. This love for art led me to pursue it as a career, with the rise
In this fast-paced world, where we give ourselves qualifications based on YouTube tutorials it has become very apparent that being a designer is not as simple as we thought it was. Even if you were part of the smart group in preschool that was the first to draw a person with full ligaments instead of
Creating print-ready brochures is super easy, here is a quick video that takes you through designing brochures step-by-step. Here are the things you need to look out for: Size: The size of your ordered product is the size of your end product, the artwork size should be exactly the same Image Quality: Images must be
The 10 commandments of printing include a combination of fundamental design elements and production requirements. These encompass some of the basic features required to successfully produce printed products. Thou shalt not stretch Stretching your artwork is just lazyâŚThere I said it! There are so many alternatives to overcome slight sizing issues. If you have the
If there is one thing your business requires, it is the time old fashion that is business cards. These little gems might be a vintage idea but they are two other more important things: Always accessible (Because it can fit in your wallet) and one of the first impressions of your business. Not to mention
Coca Cola. What image comes to mind? Surely, right now, youâre not picturing a clown with pink and blue hair. No, the very first thing you think about when I say Coke is the signature red and white of Coca Colaâs logo design. Paired perhaps with the fizzy brown bubbles that we all love. This
Everybody and their grandmother is a designer these days. Heck, give a two-year-old an iPad with free design software and the result could be the next iconic logo for one of the top design brands. In fact, design software is so easily accessible these days that you could probably design your companyâs corporate identity and
Graphic design trends are not a fad but an insightful reflection of the changes that are taking place in our society. Graphic designers love to follow them to understand what the market may hold in the future, and how our work can be useful for businesses today. One factor that shaped the design of communications
Have you ever had the frustrating experience of having a designer ask you to âsupply your company logo in a vector fileâ? Maybe they needed a .PNG file. But not an ordinary one â a high resolution, transparent background .PNG file. Otherwise they simply could not start on the work youâve already paid for? Youâre
Designing marketing and print material can be a daunting process. There is such a science to marketing that it seems every small decision is the subject of a thousand blogs and papers. At the end of the day, if you like your design and you know your customers, then itâs sure to have some success.
If you are a business owner, the chances are that youâve had to deal with trademarking at some point. Most people are vaguely aware of Intellectual Property Rights, Copyright Law and Trademarking (is Taylor Swift filing ANOTHER copyright lawsuit?). But the fact that these laws extend into the basic flyer design of their product, for
Stickers. They form part of our childhood memories and even when weâre all grown up, they never quite lose their novelty. Thereâs something magical about being able to stick a picture anywhere you want within seconds. Now imagine this power utilised for your branding and marketing purposes. As we mentioned, thereâs a certain nostalgia and
Have you ever wandered into your local store after work, looking for your favourite snack? You walk through the aisles, zooming into the exact spot you know it usually sits. You want to get home. Itâs been a long day, and youâre exhausted. But where is your snack? You canât seem to find it, and
There is nothing more frustrating than waiting patiently for your order, and then upon receiving your package discovering that the print came out wrong. We at Printulu want you to get what you expected every time you order with us. Take Jimmy above for instance. Jimmy printed his first 500 flyers with LOL-printers but he
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