Menus, table tents, loyalty cards, and print materials for restaurants and hospitality.
Expert insights and practical advice on restaurant & hospitality
With the increase of paper prices and the year end rush upon us, we thought we’d make your day-to-day easier by supplying you with the basic elements to incorporate into your calendars for printing. The targeted marketing opportunities for your clients are endless but with the current saving trend, you’ll likely see a decrease in
It is shopping season and you are likely seeing a lot of foot-traffic in all shops. As a consumer, you have seen and heard the increased advertising on your television, radio, social media and magazines. There are more specials, reduced prices, and new product launches than you can act on at a given moment. As
Writing for print is not easy. You have a little bit of space, less time and some competition. Your writing has to capture attention, communicate your message and inspire action. So… How do you write for print? As always, start by understanding who you are talking to. You are speaking to one person. It may
How to sell a product to a customer: Your go-to first step: know your customer. The obvious: know your products. Dig deeper. Be prepared to overcome objections. Choose your channel. Don’t stop growing.
We’re a growing company, so we’re continuously trying to improve our system to accommodate our thousands of clients. This includes making sure that you have the best possible experience with us, regardless of how busy we get behind the scenes. We noticed that our design process, while getting the job done, left something to be
Question: Is CMYK or RGB better for print? Answer: CMYK is the best colour mode for print, whereas RGB is best used for digital artwork. Both colour modes are commonly used in graphic design.
In today’s highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, it’s becoming increasingly difficult to capture their attention and stand out from the crowd. That’s where variable data printing (VDP) comes in – a revolutionary technique that allows businesses to create highly personalised marketing
Professional writing is about saving your reader time by getting to the point. In brief, know your message, make it clear from the outset, and then add your supporting argument. The modern world bombards us with more communication than we have time for. Yet, we all have the need to communicate. Thus this article provides
Two weeks from now I will MC my friend’s wedding. This will be my first time. I have only recently become comfortable presenting to a small meeting room. Even then I am nervous regardless of how well I prepared. In my angst at commanding the ceremony I did a little research. I found a few
With large format printing, a small preventable mistake on the screen can result in a big mistake in reality. Knowing what to check and get right before you print your PVC Banner, Wall Banner, Wall Paper, Pull-Up Banners, X-Banners and Stickers, will help you prevent these mistakes. This post outlines exactly what you need to
There is only one thing you have to remember here. Saving money in the long run on graphic design is all about saving time. By saving your designer time, you save yourself time. Why? Because when it comes to graphic design, the majority of the costs are directly related to the amount of time spent on
Designers are good at many things, and unless you stumble upon a designer who is prolific in the psychic arts, mind reading is not one of them. As much as designers enjoy creative freedom, most crave direction. This is partly because designers have to be creative on demand. They also have to find the subtle
The 2022 deskpad calendar season is behind us but the dreaded 2023 season is still a raging bull that we need to tackle. To understand what went wrong with your calendars, specifically deskpads, we’ll first just clarify the different options for you. The basic options for calendars include: 12 sheets deskpad with full-colour changes 6
The quick answer for how to save money on printing is to understand what works for you. To achieve this you have to see your collateral through the eyes of the intended audience. This will determine how much you should be spending on print and where you can lower your costs. Essentially, the question you need to
Whether you’re printing your product catalogue, annual report, or promotional booklet, you want to be sure that the final physical version is exactly what you signed off on. The last thing you want is any delay in production, or your pages bound in the incorrect order. Booklets have the potential to really allow your brand
Trade shows and expos are a great way to demonstrate your product to a relevant, engaged and live audience. These can be pricey exercises and are traditionally competitive. Therefore, to get a positive ROI you need to make sure you stand out and are well prepared to do so. We have been to a number
Print Ready Artwork Checklist: What do I need to know about print-ready artwork? When creating print-ready PDF files, there are many things to consider. To name just a few: file format, font size and trimming area are all crucial elements that ensure a quality print. You may be asking, ‘Why is printing so complicated? Why
If you are an entrepreneur, it’s a fact that you are constantly on the quest to find new ways to grow your business and make connections that will contribute to the growth of your small business. Networking is one of the oldest tricks in the book – but if done right, it can take you
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products without considering the effort that is required to rebrand or relaunch their business. In
Black ink printing has been a staple of the printing industry for centuries. Black ink is the most commonly used colour for printing, and it is used in various applications such as newspapers, books, magazines, and even art prints. In this article, we will discuss black ink for printing, its characteristics, and its uses. 100%
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a time-consuming process if you want to get it right.
In today’s fast-paced world, convenience is king. Whether it’s getting groceries, ordering takeout, or sending packages, people expect quick and efficient delivery services that fit into their busy schedules. With the rise of e-commerce and the ongoing pandemic, delivery services have become more important than ever before. As a result, businesses across industries are investing
Online printing has its unique processes and it is important that you familiarise yourself with the concept before you dive into the untested waters. It’s not always easy to switch to purchasing online, especially if you are not internet savvy. It can be daunting to leave your comfort zone. Hence, we are giving you all
Online Tools for Entrepreneurs: How to start in a world of Amazon and Co. (CEO Tells All) Like most businessmen, I grew up wanting to do what my father does. My father is an entrepreneur. Both of my uncles are entrepreneurs, my grandfather was an entrepreneur and my great-grandfather was an entrepreneur. Looking at our
The Holiday Period is a busy time for all of us, with Christmas looming and the shopping list growing. For businesses, this period also means a well-earned break for employees. Unfortunately, this break can put a strain on employees to stay on deadline and target when it comes to printing and marketing production. Printing companies
Creating print-ready brochures is super easy, here is a quick video that takes you through designing brochures step-by-step. Here are the things you need to look out for: Size: The size of your ordered product is the size of your end product, the artwork size should be exactly the same Image Quality: Images must be
They’re a bright gloss, or a sleek matt, collection of colourful pages that display beautiful images of your products and services to inspire action from your reader. Well, when done right. When done wrong they’re just another piece of marketing to throw away. Please, don’t let your marketing brochures get thrown away. A discarded brochure hurts
At Printulu, we value team spirit so much that it’s one of our internal core values. It’s something we try to instill in everything we do, which is why we’re constantly having workshops and training sessions to improve our team spirit and skills. The more we know, the better we can help you, our valuable
How to apply vinyl stickers in 4 steps: Step 1: Clean the surface with a light solution of sunlight & water. Step 2: Apply your stickers when temperatures are moderate (18 – 25 degrees) Step 3: Use masking tape to keep your vinyl in place. Step 4: Use the wet method for big block vinyls.
A recent study on The Culture Economy asked 500 SME senior decision-makers if they believed workplace culture impacts positively on company performance. Of the 500 participants, 72 percent believed company culture does have a positive impact on business performance. This figure only increases as companies grow. This makes sense because most small businesses put most of their
Stickers. They form part of our childhood memories and even when we’re all grown up, they never quite lose their novelty. There’s something magical about being able to stick a picture anywhere you want within seconds. Now imagine this power utilised for your branding and marketing purposes. As we mentioned, there’s a certain nostalgia and
How can you ensure that your CV represents the best version of you? We can point you in the right direction with the following tips to create your best CV.
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