All articles tagged with Advertising
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It is shopping season and you are likely seeing a lot of foot-traffic in all shops. As a consumer, you have seen and heard the increased advertising on your television, radio, social media and magazines. There are more specials, reduced prices, and new product launches than you can act on at a given moment. As
Not all paper was created equal or at least thatâs what Paper Grammage âsaysâ đ Paper grammage is an important aspect to consider when it comes to choosing the right paper for various purposes. Understanding the science behind it and its practical implications can make a significant difference in your printing and mailing experiences. In this
Designers are good at many things, and unless you stumble upon a designer who is prolific in the psychic arts, mind reading is not one of them. As much as designers enjoy creative freedom, most crave direction. This is partly because designers have to be creative on demand. They also have to find the subtle
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a time-consuming process if you want to get it right.
Not all paper gsm was created equal. The type of paper you decide to use in your print jobs can drastically affect the overall impression of your brand. On the other hand, if you use expensive paper for something that will be used internally, it can be an unnecessary expense. Many business owners donât know what paper grammage (gsm) means.
Weâve all had to start somewhere, and the road isnât always easy. If you have a small business and are still in the process of scaling up, you have to make the most out of the advertising rands you have. After all, not everyone is Apple and has enough money in the bank to fund
Theyâre a bright gloss, or a sleek matt, collection of colourful pages that display beautiful images of your products and services to inspire action from your reader. Well, when done right. When done wrong theyâre just another piece of marketing to throw away. Please, donât let your marketing brochures get thrown away. A discarded brochure hurts
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