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Expert insights and practical advice on promotional products
The most profitable agencies in South Africa aren't the biggest — they're the ones that handle everything from design to print production. Here's how to build a full-service agency that clients never leave.
South African designers who add printing services to their offerings earn 3-5x more than digital-only designers. Here's the exact breakdown of how it works, with real revenue numbers.
Design agencies across South Africa are shrinking — not because demand is down, but because they're stuck in the death spiral of competing on price. Here's how adding printing services breaks the cycle.
There are many different types of marketing strategies. But how many of them will actually work for your small business? Which type of marketing strategy should you choose to pursue and why? 1. Advertise In Niche Print Media While much of the world has moved online, print media still exists, and in some niches, it
In today’s highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, it’s becoming increasingly difficult to capture their attention and stand out from the crowd. That’s where variable data printing (VDP) comes in – a revolutionary technique that allows businesses to create highly personalised marketing
You know the saying it’s not over ’till the fat lady sings. Large format is advertising’s, metaphorical fat lady. After trying more of your in-person advertising such as flyers, business cards, and folded leaflets, the logical next step is to go large. For most people, when you speak of outdoor large-format signage, picture a big billboard along
You may have seen our trusty pull-up banner in some of our videos, like the one below where Trudi, our graphic designer, explains our design process. Even if you haven’t seen it yet, you should note that we’ve added a huge amount of new banners and flags to our website. Yep – your options to
Trade shows and expos are a great way to demonstrate your product to a relevant, engaged and live audience. These can be pricey exercises and are traditionally competitive. Therefore, to get a positive ROI you need to make sure you stand out and are well prepared to do so. We have been to a number
Giving your small business an online presence along with offline means more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with other channels leading to it. It means thinking about how you’re tracking your offline materials. Ignoring these important
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products without considering the effort that is required to rebrand or relaunch their business. In
On 9 March, Cadbury launched their annual Easter campaign. The campaign included a grandfather hiding easter eggs for his grandchildren. Who could have predicted that very soon, this scenario would be dangerous, or even impossible in countries like South Africa, where everyone is under strict lockdown regulations. Just 10 days after launching their campaign, Cadbury
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a time-consuming process if you want to get it right.
When Microsoft founder Bill Gates wrote in 1996 that ‘content is king,’ he spoke an undeniable marketing truth. Consumers live in a fast-paced world, filled with 30-second snippets, flashing lights, and competing products. That’s why having interesting, useful, and in-depth content is a massive asset for gaining and keeping consumer attention. Think about what you
Banners can be an effective marketing tool for businesses, but whether they are worth the cost and whether they will have a positive or negative impact on your business depends on a variety of factors. Here are some things to consider when ordering a banner: Target audience: Banners are most effective when they are seen
We’ve all had to start somewhere, and the road isn’t always easy. If you have a small business and are still in the process of scaling up, you have to make the most out of the advertising rands you have. After all, not everyone is Apple and has enough money in the bank to fund
Your corporate stationery list includes every promotional item (especially made of paper) that your company uses. That means letterheads, envelopes, invoices, stickers, business cards, and so on. But this list also includes USBs, Diaries, Pens, Mousepads, and more. It’s all in the spirit of giving. The secret is in giving. Do you remember your Aunt
In today’s fast-paced world, every business owner and professional seeks to get more things done in a shorter time. We are all living a busier life. Good thing the retail industry has been revolutionizing ways to provide more convenience to consumers and providers through online shopping and ecommerce marketing. Its growing popularity is shifting our
In today’s highly competitive business landscape, standing out from the crowd and capturing the attention of potential customers is essential for the success of any business. While there are many marketing strategies that can be employed to achieve this goal, printing products continue to be a powerful and effective way to get your message in
Just in time for event season, we help you master event branding for maximum profits and rewards! Banners are a great beginning, but branded take-homes and invitations create an image meant to last. Your event is done. The pack-up has been completed, and your consumers are driving home. What is it they’re taking with them?
I spent one incredibly busy holiday working as an event planner. And over and over, my boss hammered in the phrase: “Planning is good, promising is better.” I lived in fear of that phrase, but she was right. My boss knew that the secret to a good event was marketing, promising, and operating. Any event, from the
Marketing is simply “putting the right product in the right place, at the right price, at the right time.” Traditional marketing will always have a place in the advertising industry, but new clientele and modern markets call for new and contemporary approaches. Textbook marketing follows the 7P theoretical approach. Product, price, place, promotion, people, process,
Omnichannel marketing sounds easy in theory. All you have to do is ensure each promotional message your audience sees takes them down a sequence of small goals that lead them to the ultimate goal of being an advocate of your brand. However, products are different, services are different, people’s behaviour varies and different channels and
They’re a bright gloss, or a sleek matt, collection of colourful pages that display beautiful images of your products and services to inspire action from your reader. Well, when done right. When done wrong they’re just another piece of marketing to throw away. Please, don’t let your marketing brochures get thrown away. A discarded brochure hurts
In the time it takes you to read this sentence 20m emails have been sent. That’s why marketing research shows it’s essential for your business to stand out and be top of mind. I met up with Veejay Archary, MD of Black Africa Brand Strategy Design. His company has been successful for over a decade. In fact,
If you’ve ever experienced a significant “slate-clearing” life transition — like a big move or a job change — you know one big shakeup can kickstart a domino effect of positive change. Suddenly, you’re empowered to change your hairstyle, refresh your wardrobe, and ditch a few unhealthy habits. You feel different, and before long, everyone
Marketing strategies. What’s the first thing you thought of? You most likely thought of something used for B2C (business to client) marketing. These are messages that you might send straight to clients or prospects. The goal here is to be compelling and persuasive enough that the audience responds and engages with your services. But B2B (business-to-business) marketing
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