Key Takeaways
6 min read
- 1What you need to know before printing
- 2Common mistakes to avoid
- 3How to get the best results
Your printer just rejected your business card file. Again.
You've spent three hours in Illustrator, it looks perfect on your screen — but they want a "print-ready PDF" with "CMYK" and "bleed" and you have no idea what any of those mean.
Sound familiar? You're not alone. We see this every week at Printulu — great designs that can't be printed because of preventable setup mistakes.
This guide fixes that. By the end, you'll have a flawless, print-ready business card file in Adobe Illustrator — no confusion, no re-dos.
Printulu Pro Tip
How to design business cards in Illustrator#
- Choose your size.
- Add your logo and other graphics.
- Add necessary text.
- Choose your typography.
- Consider special finishes.
- Embed your text and images.
- Save your file in print-ready PDF format.
Before We Get Started#
Whether you're an individual freelancer, founder of a startup, or part of an established enterprise, there are two crucial design components you need finalised before you even begin thinking of business cards:
- 1The finished logo
- 2Your brand's colour scheme
Logos and colour schemes are the two most visual choices for branding. Not only will these elements play a big part in creating your business card, they'll also help influence other areas like layout and identity.
There's one other preliminary activity that makes the rest of the business card design process run more smoothly. You need to know what you want to communicate. What kind of brand are you, as an individual or business? What do you want your business card to say, not just with words, but with the design? These are questions you need to have the answer to before you get started.
“Your business card is often the first physical touchpoint between you and a potential client. Make it count by ensuring your brand identity is crystal clear before you start designing.
PPrintulu Academy
Firstly, Let's Get The Basics Right#
Before we take our drawings into Illustrator we need to define some basic parameters to avoid mistakes and further corrections when we take our design to the printer.
First, you should set the file colour mode and there are two options: RGB or CMYK. As our project is for printing purposes we will select CMYK.
We're going to create the usual rectangular business card which is the standard for a reason: it fits into wallets, card trays, and it's universally recognised for what it is.
The standard size for Business Cards at Printulu is 90 × 50mm.
A Quick Word On Bleed#
But wait a minute… What is bleed?
Have you noticed that magazines use plenty of "full screen" images which go to the edge of the paper?
Or sometimes they use a colourful background to pop up certain pages?
To create those pages without a white frame around the edge we should extend our artwork "beyond the line where the paper it is printed on will be cut." That area where we extend the artwork is called the bleed.
Set Up Your Document Correctly From The Beginning#
Let's create a new document with the following settings:
Document Presets: Print
Width: 50 mm
Height: 90 mm
Orientation: Horizontal
Artboards: 2 if double-sided, 1 if single-sided.
Bleed: 3 mm on Top, Bottom, Left and Right margins (this is indicated by the red line around the artboard).
Advanced Options:
Colour Mode: CMYK Colour
Raster Effects: High (300ppi)
P.S. If you don't see the bleed (red border), go to View > Guides > Show Guides.
Printulu Pro Tip
Add Your Logo#
File > place > select your logo file.
The logo should be a vector graphic. Avoid accepting from the client the logo as a small .jpg or .png because that could affect the quality of the project which is actually your responsibility as a designer. If there's no other option but to use one of those formats, make sure it's big enough and you don't have to scale it up by stretching it.
Insert Your Details#
I wanted to create a contemporary design and that means no extra decoration is needed. A two-sided business card seems to be the best option as it'll allow me to set all the contact information on the back, keeping plenty of open space in the front and highlighting the logo.
Be sure to include basic details so that your customer can reach you easily. Avoid over-crowding the design.
Size: No smaller than 8pt
Format Your Text#
Transform the text into outlines, by going to Type > Create Outlines or using the shortcut ⇧⌘O. You can also select the words, right click and select Create Outlines. This embeds the font, turning the letters into shapes. This means your text is in no danger of disappearing when printed.
Save Your File#
Export your file as a .pdf with a high-quality print preset.
Select marks and bleed when exporting the file, to ensure the bleed marks are saved into the final PDF file.
Remember that every design element should earn its place on the card. Keep it clean, keep it purposeful, and your card will do the talking for you.
Ready to order your business cards? Browse our full business card range → — or if you're not confident in your design skills, let our design team handle it.
Dad Joke Break
Why don't business cards ever get lost?
Psst… Here are some design ideas we found to help you get started.#
“Everything you need to know about Business Cards to Print
PPrintulu Academy
“The Must Do's and Don'ts of Business Card Design
PPrintulu Academy
“Free Business Card Template Designs You Can Customise Online
PPrintulu Academy
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