No one could have ever expected seeing COVID-19 impact their print marketing plan. As businesses continue to navigate the new normal, what can you do to continue to reach customers and build brand awareness? Start to consider the changes you have to your annual...
Great marketing means reaching the right person, with the right message, in the right format. It sounds simple, but we know getting everything right is not that simple. Imagine having that perfect message you want to get across to your clients and are ready to send...
If you are a business owner, the chances are that you’ve had to deal with trademarking at some point. Most people are vaguely aware of Intellectual Property Rights, Copyright Law and Trademarking (is Taylor Swift filing ANOTHER copyright lawsuit?). But the fact that...
Print Ready Artwork Checklist: • Final Format and Page Count• Security Margin (Safe Text Area)• Bleed• Colour Mode• Large Black Areas• Fine Lines and Colours• Fonts and Images• Save as Flattened PDF• Overprinting• Transparency• Proofreading• File Size (Maximum 500Mb)•...
There is only one thing you have to remember here. To save money in the long run on graphic design is all about saving time. By saving your designer time, you save yourself time. Why? Because when it comes to graphic design, the majority of the costs are directly...
Stickers are an effective and fun way to promote your brand, showcase your creativity, and engage with your audience. Whether you’re designing stickers for personal or business use, it’s important to follow certain graphic design principles to ensure that...