Event Branding: 3 Branding Materials and Tips You Don't Want to Forget!#

Your event's success doesn't end when attendees walk out the door. The real question is: what lasting impression are they taking home with them?

Just in time for event season, we'll help you master event branding for maximum profits and rewards! [<a href="https://www.printulu.co.za/product/banners?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">Banners</a>](https://www.printulu.co.za/blog/banners-full-guide-large-format-advertising/) are a great beginning, but branded take-homes and invitations create an image meant to last.

Picture this: your event's done, the pack-up's complete, and your consumers are driving home. They've got memories, sure. But is that enough? Maybe they're thinking of those eye-catching [<a href="https://www.printulu.co.za/product/posters?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">posters</a>](https://www.printulu.co.za/posters.html), banners, and branded giveaways (like our beautiful <a href="https://www.printulu.co.za/product/deskpad-calendars?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">calendars</a> and <a href="https://www.printulu.co.za/product/notepads?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">notepads</a>). Perhaps they remember the personality and attitude you presented, or your obvious connection to the market.

These factors – visual, contextual, and personal – create your event branding. Event planning puts your business's best foot forward, but what that foot looks like and which shoes it wears? That's the job of event branding!

But event branding isn't just about banners and coloured wallpaper.

<AcademyQuote> Your event brand should reflect your company brand and mission with just a little added sparkle. </AcademyQuote>

For example, if you're a reliable, creative, and up-to-date company (like us!), you want your event to reflect exactly that. This takes event personalisation and careful marketing strategy.

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_**Related: [Marketing for Events: How To And Why Explained](https://www.printulu.co.za/blog/marketing

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for-events-explained/)**_

Is event branding worth it?#

Absolutely. Building a brand identity should be at the top of every business marketer's list.

In 2019, 60% of Millennials (in a study of Australia, the US, UK, South Africa, and New Zealand) reported that they expected consistent experiences when dealing with brands online, at events, in-store, or by phone. _Consumers want consistency_. They want to trust what a company will deliver across all mediums. So keeping your event steady and aligned with your brand is in your best interest.

Consistency keeps your company's image looking trustworthy. And I buy from people I trust. How about you?

Your brand should be a promise#

When we talk about branding an event, we're talking about your organisation's clear and simple brand promise. Like Apple's "_Think Different_" slogan; Nike's "_To bring inspiration and innovation to every athlete in the world_"; or Marriott Hotel's "_Quiet luxury, crafted experiences, intuitive service_;" – brand promises tell the world what you offer.

Remember, a brand only exists in the mind of consumers. Your logo, attitude, business model, and marketing strategy work on and with it; but the end product is the consumer impression. Event branding is just another tool to influence consumers' perceptions with.

How do I brand an event?#

Remember to incorporate these products and secret weapons into your event planning.

1. Use your decor in the form of posters and banners!#

This is the most obvious way of branding an event. Banners, like our versatile and affordable options, are reliable, fool-proof, and low-cost. Placed in the right position, they serve to remind attendees of where they are and why!

Posters are also great for promoting events, decorating spare wall spaces, and keeping a colour scheme or event thematically consistent. Use banners and signs to keep consumers focused, aware of the event's purpose, and associating the great time they're having with your product and company!

However, banners and posters aren't the only way to brand an event…

People taking notes at event

2. Rely on visuals, paper bags, and invitations!#

Every little thing adds up to memory and association. This can be hacked. For example, matching your logo with the event's colour scheme and branded indicators is a super clever way to create brand association and familiarity.

This 'memory hacking' can also be as simple as marking lanyards with your brand, or using our great invitations or tickets watermarked with your logo! This puts event branding in motion before the doors even open.

<AcademyProTip> Use branded paper bags as walking advertisements – they carry your branding out into the world while attendees do the advertising work for you! </AcademyProTip>

If you're looking for inspiration, we sincerely recommend browsing through our products. Our paper bags, for example, work as walking advertisements and carry your branding out into the world! This kind of product placement should be one of your event-central aims.

With a little forethought, your attendees can become brand ambassadors, sporting goods such as our branded USBs at business meetings or out and about. In doing so, they build brand awareness to your benefit without you having to do any of the work.

3. Brand everything!#

I'm a big fan of handouts and branded freebies. The average person will keep a branded item for 2 years after an event, so branded gifts can be robust long-term investments. Think car magnets, desk calendars, and notepads!

If these items feature a consistent logo, event graphic, or tagline, then you're creating a portable reminder of your event and brand promise. What better way to hack into that elusive consumer mind than by putting your brand right in their homes?

<AcademyDadJoke> Why don't event planners ever get lost? Because they always know where to make their mark! </AcademyDadJoke>

Event branding can seem a daunting prospect. However, it's an essential part of event marketing success! The general rule for successful content and event marketing follows the old moniker: 20/80. That means only 20% of actions will reap 80% of the effects. Event branding is that crucial 20%.

If you work hard to align your event with your brand promise, leave visual markers across the physical event space, and brand everything, you're sure to reap the rewards!

Related Articles:

1. Complete Event Planning Checklist (Everything You Need to Know And More!)
2. How To: Get Print Ready for Your Next Expo! (Trade Show and Community Event Tips and More)