Content Marketing Strategy: Create WOW Content!

When Microsoft founder Bill Gates wrote in 1996 that 'content is king,' he nailed a marketing truth that's still rock-solid today. You're competing for attention in a world of TikTok clips, flashing ads, and endless product choices. That's exactly why interesting, useful, in-depth content is your secret weapon for capturing and keeping consumer attention.

<AcademyQuote> Content answers the two main questions all consumers have when accessing your marketing material: "Am I in the right place, and can they help me?" </AcademyQuote>

Think about what you regularly consume – and I don't mean your morning coffee. Do you listen to a specific podcast because the presenter always hits topics you care about? Do you gravitate towards one product magazine? Is there one actor whose movies you'll watch no matter what?

The answer's simple: they've got entertaining content that connects with you! Your customers' time is precious (just like yours). Good content is the best way to attract new people into your sales funnel and engage with them on a binge-worthy, educational level that answers those two crucial questions with a resounding YES!

What kind of content should I be using in my content marketing strategy?#

There are loads of content marketing tips floating around the internet and library shelves. Content's become a buzzword in marketing strategy rooms for good reason!

Back in the early 2000s, when blogging and social media were emerging, content marketing was the hot new thing. But its effectiveness has declined as the internet became more saturated – especially for online content marketing traffic and traction.

Person writing a blog

Here's the game-changer: this isn't the case with print. Print – whether it's brochures, posters, or leaflets – doesn't face this same competition. This automatically makes print content a frontrunner in the content marketing game!

Let's talk numbers to show you just how saturated the internet is. Take blogs – easily one of 2019's most popular content marketing mediums online. This year, there were over 1 billion blogs in rotation. That's one blog for every seven people on every imaginable topic! How could you possibly compete for interest and consumption?

The most obvious answer? Take your content offline and invest in physical content mediums like posters, brochures, and leaflets. Here are 4 tips to remember when including content marketing in your strategy.

1. Don't assume your reader base.#

There's a saying: "Assumption is the mother of all f–" well, you know how it goes.

Making assumptions is the easiest way to misjudge your audience. The rise in online marketing has led to massive neglect of print and event marketing methods. Blogging, SEO-optimised ads, and social media presence are super important, but they're not the only way to engage with readers.

They're also not the only way readers and consumers engage with information. GK Craig found that 95% of people under 25 read magazines consistently in the US, and 82% of respondents said that when making purchase decisions, they trusted printed content over online advertisements or posts.

<AcademyProTip> Don't put all your content eggs in one basket – diversify your content across digital, social media, and printed mediums for maximum reach. </AcademyProTip>

2. Stay with the times.#

Information is instant now, and your content needs to keep up. With web searches saturated with blogs, Google and other engines won't promote 'old' material. This is especially true if you're using social media platforms as your primary marketing tool. The newer the content, the more relevant readers will find it, and the more likely you are to gain traction and interest.

Print sometimes has a slight disadvantage here. It takes time to print content and get it physically to consumers. However, this doesn't stop the content from being up to date.

Trends last months, and original content stays fresh regardless of timeframe. We recommend using postcards and [<a href="https://www.printulu.co.za/product/flyers?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">flyer</a>](https://www.printulu.co.za/product/flyers?utm_source=blog&utm_medium=content&utm_campaign=internal) drops for your content marketing. These have quick, responsive turnarounds and bring information straight to your consumer market.

3. Please don't regurgitate.#

Google 'content marketing tools' and the front page will show you hundreds of modified versions of the same lists. "7 Content Marketing Tools You Need"; "5 Content Marketing Tools You Need," "26 Awesome Content Marketing tools"… it's never-ending.

In under 0.63 seconds, you'll have over 950 000 000 web results for these keywords and can read just two articles to understand what all the others say. The internet and blogging market is filled with information, yet most aim at SEO keywords that lead them in the same direction.

This means the same information gets regurgitated, tweaked, and revamped. The only way to gain traction, social media shares, and become memorable is to find an original angle and engage with original content creation.

One surefire way of doing this? Take your information offline! Invest in a good copywriter or content writer, and leverage the benefits of personalised marketing to put this content directly into your consumers' hands.

You can do this through flyer distribution, posters in high-traffic areas, <a href="https://www.printulu.co.za/product/banners?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">banners</a>, and <a href="https://www.printulu.co.za/product/brochures?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">brochure</a> handouts. This rule applies not only to content but to content presentation.

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**_Related:_** **_[Flyers to Your Website (Episode 1: How To)](https://www.printulu.co.za/blog/episode

1

1-from-flyers-to-your-website/)_**

Placing your content marketing in flyer or <a href="https://www.printulu.co.za/product/posters?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">poster</a> form is a surefire way to cut through the mess of internet regurgitation and deliver your messages straight into your readers' hands.

Folded leaflet

4. Follow the 80/20 rule.#

This rule isn't just perfect for dieting – it's also true for marketing. It can be tough for perfectionists who believe content is enough on its own. Spend 80% of your time promoting and 20% writing.

This ratio means putting four times as much work into promoting your content through SEO optimisation, compiling email lists, networking for backlinks, making banners, event marketing, flyer distribution, and branded product placement ([check out our <a href="https://www.printulu.co.za/product/deskpad-calendars?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">calendars</a> for inspiration](https://www.printulu.co.za/blog/your-full-guide-to-2022-calendars-tutorial/))!

Promotion of content is a whole different ball game than content marketing. It requires individual analysis of your audience habits, the traction of certain content, and the platforms you and your consumers engage with and prefer.

<AcademyDadJoke> Why did the content marketer break up with the internet? Because it was too saturated and they needed some space... on paper! </AcademyDadJoke>

Content remains crucial for attracting and keeping consumer attention in our fast-paced world of competing products. The best way to engage with your ideal consumers is by providing binge-worthy, educational, and informative content that answers their two main questions: "Am I in the right place, and can they help me?"

While content marketing has become a buzzword in marketing strategy, its effectiveness online has declined due to internet saturation. However, print media in the form of brochures, posters, and leaflets isn't saturated and remains a frontrunner in the content marketing game.

Diversifying content across digital, social media, and printed mediums is your best bet. When using printed materials, stay current, provide original content, and follow the 80/20 rule where 80% of your effort goes to promotion and 20% to creation. By following these tips, you'll cut through the noise and deliver your messages straight into your readers' hands.

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**_P.S. It's almost Black Friday! Place your orders NOW to avoid disappointment!_**

P

Printulu Academy

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