Top 8 Best Types of Advertising That Will Save You Money! (Guaranteed)

We've all had to start somewhere, and the road isn't always easy. If you have a small business and you're still scaling up, you need to make every advertising rand count.

After all, not everyone is Apple with unlimited marketing budgets! These cost-effective advertising methods give you plenty of options to choose from, especially when you're working with tight constraints.

<AcademyQuote> Smart advertising isn't about spending more—it's about spending strategically where your customers actually are. </AcademyQuote>

1\. <a href="https://www.printulu.co.za/product/business-cards?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">Business Cards</a>#


This old-school method sticks around because it delivers results. Printulu supplies 100 standard business cards (double-sided) for less than R350 – with free delivery! That's an investment even the smallest businesses can manage.

You can pay a small fee to local restaurants or businesses to leave your cards at their counters. Business cards fit perfectly in bulletin board corners at public locations, or slip neatly into your company folders.

Measuring ROI can be tricky since you're distributing them physically. Always ask new customers how they found your business – you'll quickly see how effective these little marketing tools can be.

2\. Newspaper Display Ads#

While large city newspapers see declining circulation, small hometown papers and free publications like Get It Magazine maintain highly loyal readerships. Job recruitment magazines also offer cost-effective classified advertising opportunities.

Here's something exciting: Printulu recently partnered with Forbes Magazine to create an incredible advertising opportunity. You can now buy advertising space in Forbes Africa magazine through our website for 50% less than the standard rate! Check out our Forbes Advertising Space offering.

Once you purchase and submit your advertisement, it'll appear in Forbes Magazine within 3 months. It's a once-in-a-lifetime deal that's more affordable than any advertising agency can offer.

3\. Outdoor Advertising and Billboards#

We've been working hard to get our Chromadek signs ready for our Rosebank office, and there's good reason. Outdoor advertising delivers massive visibility rates, and one print run can offer huge ROI plus essential brand awareness. Small businesses need both!

Billboard advertising isn't limited to roadside displays anymore. You've got digital sign options too – those electronic displays on buildings, at conventions, and sporting events.

<AcademyProTip> Position your outdoor signage where your target audience naturally congregates. A gym sign works better near health food stores than outside a fast-food restaurant. </AcademyProTip>

4\. Distribute Printables#

Flyers remain an affordable advertising method. I recently joined Curves gym simply because someone handed me a well-designed <a href="https://www.printulu.co.za/product/flyers?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">flyer</a> on the street. It said everything I needed to hear.

Time to get that summer body ready? That was me. A week later, I walked into the gym and signed a contract. (BTW, Printulu printed those flyers! No surprise they caught my attention.)

Printulu offers 1000 standard double-sided flyers for just over R1000. That's a bargain, especially when people walk into your business a week later because of them.

Print flyers and distribute them on grocery store bulletin boards, car windshields, or hand them out at fairs and large events. You could place a few in businesses that allow it, like coffee shops.

Here are handy design tips for your next flyer batch: Top 5 Best Free Design Software of 2019: Design Like A Pro – FOR FREE!

5\. Wear Branded Swag#

It's relatively inexpensive to get branded items for your team, family, or friends. You can advertise by sporting branded bags, lanyards, or t-shirts. It's an investment that keeps giving until you stop wearing it.

Printulu branded paper bags are biodegradable and guarantee brand visibility wherever the bag travels.

<AcademyDadJoke> Why don't printers ever get lost? Because they always know where to find their brand! </AcademyDadJoke>

6\. Try Vehicle Advertising#

Got company cars? If so—or if you don't mind using your personal vehicle—vehicle advertising might work perfectly. Car magnets attract attention while providing valuable business information like services and contact details.

The best part? They never stop working. Even when parked, your vehicle keeps advertising for you!

7\. Host an Event#

Your event can be anything you want – a party, demo, festival, workshop, anniversary sale, charity event, or webinar. The options are endless and don't have to break the bank.

Spread the word far and wide about your event. Use bold signage like pull-up banners and counter units to grab attention. If possible, hold your event in the open where you can attract more people on the day.

8\. Send Direct Mail#

A newsletter helps you stay connected with current customers and reach potential ones. Don't use your newsletter just for ads though. Provide valuable information that makes you the company people remember when they're ready to buy.

Speaking of newsletters – Printulu has one! It's the best way to track our awesome specials. If you're working with a limited budget, we recommend subscribing to catch our latest deals and promotions. Subscribe here or click the <a href="https://www.printulu.co.za/product/banners?utm_source=blog&utm_medium=content&utm_campaign=internal" class="internal-link text-[#007756] hover:text-[#005d42] underline font-medium">banner</a> below!

Sources

1. What is the Cheapest Way to Advertise?
2. Affordable Business Advertising Methods
3. Cost Effective Advertising for Small Businesses
4. 10 Local Advertising Ideas for Small Businesses

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