On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products...
A good restaurant owner understands that although your food may be so great that you could practically eat it with a plastic spoon in a dodgy plate and it would still be the best, that’s not the only factor to a successful business. In today’s world, time means money....
When Microsoft founder Bill Gates wrote in 1996 that ‘content is king,’ he spoke an undeniable marketing truth. Consumers live in a fast-paced world, filled with 30-second snippets, flashing lights, and competing products. That’s why having interesting, useful, and...
As the pandemic has evolved from a health crisis to an economic one, competitors in different market sectors is becoming more and more fierce. There is an oversight that most small businesses make, and that is how useful a competitor can actually be. The mentality...
Banners can be an effective marketing tool for businesses, but whether they are worth the cost and whether they will have a positive or negative impact on your business depends on a variety of factors. Here are some things to consider when ordering a banner: Target...