Not all paper was created equal or at least that’s what Paper Grammage “says” 🙂 Paper grammage is an important aspect to consider when it comes to choosing the right paper for various purposes. Understanding the science behind it and its...
It is shopping season and you are likely seeing a lot of foot-traffic in all shops. As a consumer, you have seen and heard the increased advertising on your television, radio, social media and magazines. There are more specials, reduced prices, and new product...
Designers are good at many things, and unless you stumble upon a designer who is prolific in the psychic arts, mind reading is not one of them. As much as designers enjoy creative freedom, most crave direction. This is partly because designers have to be creative on...
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a...
Not all paper gsm was created equal. The type of paper you decide to use in your print jobs can drastically affect the overall impression of your brand. On the other hand, if you use expensive paper for something that will be used internally, it can be...