Research defines marketing as communicating a message to a chosen audience. However, this is done by using a piece of content on a particular channel. You are probably using more than one channel. Your strategy is likely a mix of online and offline, since your...
And How To Avoid It (You Should Be Asking These Questions) Choosing your printing companies can be overwhelming. After all, you’re entrusting your hard-earned customer base, advertising, and brand to one crucial process. What if it goes wrong? What if instead of the...
Here’s the situation. You may excel in using Photoshop or be a seasoned CorelDraw user for your graphic design, but without a solid foundation, you’ll encounter issues. Recently, I received a call from a client who was struggling to export a print-ready...
Online Tools for Entrepreneurs: How to start in a world of Amazon and Co. (CEO Tells All) Like most businessmen, I grew up wanting to do what my father does. My father is an entrepreneur. Both of my uncles are entrepreneurs, my grandfather was an entrepreneur and my...
Graphic design is either a dying industry or an ever-evolving art form. As with most things in life, the power is in the eye of the beholder. The graphic designer holds the power to sway the opinion of either side of the argument. What type of graphic designer...
Revolutionising the print industry is a highly rewarding adventure! Now you can order your business flyers while you are on your couch watching the latest re-run of 7de laan. But having the access to this power at the tip of your fingertips doesn’t mean you have the...