“These are totally unprecedented times.” How many times have you heard this saying in the last year? Businesses of all sizes have scrambled to adjust to the lockdown in South Africa. It’s been a few months, and still, no one is sure what the future...
“People just want convenience,” Ray Kroc once quoted. He went on to franchise McDonald’s, so maybe he was onto something. In an age of instant gratification, online ordering is essential for businesses. Easy, quick, and trackable ordering cuts through time-consuming...
Usually when you ask someone what the first thing is they consider when buying from a business, they would say price. Maybe even quality. But you are missing one crucial ingredient that makes your business go ‘round. Let’s say you’re at a restaurant for a hot date....
I recently met up with my best friend for coffee. She owns a wildly successful indoor plant company, and we got onto the topic of expanding her consumer base. “What I need to know,” she said, “is not what’s good now, but what will be good later.” She had hit the...
There are many different types of marketing strategies. But how many of them will actually work for your small business? Which type of marketing strategy should you choose to pursue and why? 1. Advertise In Niche Print Media While much of the world has moved online,...
Printulu uses both online and offline marketing, and we firmly believe that in order to successfully market your business in today’s world, you need to make use of omni-channel marketing. This is how we have grown as a business in just two years to serve...