When Microsoft founder Bill Gates wrote in 1996 that ‘content is king,’ he spoke an undeniable marketing truth. Consumers live in a fast-paced world, filled with 30-second snippets, flashing lights, and competing products. That’s why having interesting, useful, and...
Banners can be an effective marketing tool for businesses, but whether they are worth the cost and whether they will have a positive or negative impact on your business depends on a variety of factors. Here are some things to consider when ordering a banner: Target...
I was talking to a successful business marketer this week about what they are doing for their next content marketing move. What she had to say both surprised and excited me. This is what the current landscape looks like: Businesses are scrambling. The online space is...
In today’s fast-paced world, every business owner and professional seeks to get more things done in a shorter time. We are all living a busier life. Good thing the retail industry has been revolutionizing ways to provide more convenience to consumers and providers...
In the world of marketing, keeping up with your competitors is difficult, but often it isn’t enough. This is a frustrating reality for many, but I have a solution for you. Why try so hard to beat competitors at print marketing if you could just do your own thing...
When you enter a store, you enter that company’s world. How can you make sure you create an immersive, captivating experience for your customers? That’s where your shop brand identity design comes in. Brand identity, like most successful marketing...