Trade shows and expos are a great way to demonstrate your product to a relevant, engaged and live audience. These can be pricey exercises and are traditionally competitive. Therefore, to get a positive ROI you need to make sure you stand out and are well prepared to...
Giving your small business an online presence along with offline means more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with other channels leading to it. It means...
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products...
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a...
Research defines marketing as communicating a message to a chosen audience. However, this is done by using a piece of content on a particular channel. You are probably using more than one channel. Your strategy is likely a mix of online and offline, since your...
When Microsoft founder Bill Gates wrote in 1996 that ‘content is king,’ he spoke an undeniable marketing truth. Consumers live in a fast-paced world, filled with 30-second snippets, flashing lights, and competing products. That’s why having interesting, useful, and...