by Trudi Coetzee | Jun 22, 2023 | All Topics, Calendars, Design Tips, Latest Printing News, Marketing Tips
It’s that time of the year again! And by that, I mean calendar season. If you’ve been keeping an eye on our Facebook page, you’ll know that we have been posting live video tutorials answering all your questions. I let slip that calendar season is one of the most...
by Mat Sexwale | Jun 9, 2023 | All Topics, How To's, Marketing Tips
Trade shows and expos are a great way to demonstrate your product to a relevant, engaged and live audience. These can be pricey exercises and are traditionally competitive. Therefore, to get a positive ROI you need to make sure you stand out and are well prepared to...
by Trudi Coetzee | May 27, 2023 | All Topics, Marketing Tips
Giving your small business an online presence along with offline means more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with other channels leading to it. It means...
by Trudi Coetzee | May 10, 2023 | All Topics, Flyers, How To's, Marketing Tips
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products...
by Mat Sexwale | Apr 6, 2023 | All Topics, How To's, Marketing Tips
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a...
by Mat Sexwale | Feb 22, 2023 | All Topics, Marketing Tips, Popular
Research defines marketing as communicating a message to a chosen audience. However, this is done by using a piece of content on a particular channel. You are probably using more than one channel. Your strategy is likely a mix of online and offline, since your...