Harnessing the Impact of Print Collateral in Marketing Print collateral has long been a powerful tool in marketing campaigns. Despite the rise of digital media, print materials continue to have a significant impact on customer engagement and brand awareness. In this...
In today’s highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, it’s becoming increasingly difficult to capture their attention and stand out from...
In today’s highly competitive business landscape, standing out from the crowd and capturing the attention of potential customers is essential for the success of any business. While there are many marketing strategies that can be employed to achieve this goal,...
‘You want to click the X [on the ad] to close it, but you miss it. The digital marketing consultant will think it’s a nice 2% CTR. The customer thinks “Ahhh so annoying – I will never buy here again!”‘ – Gary Vaynerchuk...
It is shopping season and you are likely seeing a lot of foot-traffic in all shops. As a consumer, you have seen and heard the increased advertising on your television, radio, social media and magazines. There are more specials, reduced prices, and new product...
You see the news and reports. In general, the effectiveness and return of traditional and digital media are declining. Ad blockers are on the rise, the continuous Facebook and Google algorithm changes affect your social media and Google ads, as well as your search...