On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products...
Writing for print is not easy. You have a little bit of space, less time and some competition. Your writing has to capture attention, communicate your message and inspire action. So… How do you write for print? As always, start by understanding who you are...
Black ink printing has been a staple of the printing industry for centuries. Black ink is the most commonly used colour for printing, and it is used in various applications such as newspapers, books, magazines, and even art prints. In this article, we will discuss...
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a...
Online printing has its unique processes and it is important that you familiarise yourself with the concept before you dive into the untested waters. It’s not always easy to switch to purchasing online, especially if you are not internet savvy. It can be daunting to...
Here’s the situation. You may excel in using Photoshop or be a seasoned CorelDraw user for your graphic design, but without a solid foundation, you’ll encounter issues. Recently, I received a call from a client who was struggling to export a print-ready...