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The do’s and dont’s of marketing your brand in the time of Covid-19

The do’s and dont’s of marketing your brand in the time of Covid-19

by Trudi Coetzee | Apr 8, 2020 | All Topics, Marketing Tips

On 9 March, Cadbury launched their annual Easter campaign. The campaign included a grandfather hiding easter eggs for his grandchildren. Who could have predicted that very soon, this scenario would be dangerous, or even impossible in countries like South Africa, where...
Coronavirus Survival Guide: Keeping Your Brand Top Of Mind On A Shoestring Budget (The Right Way)

Coronavirus Survival Guide: Keeping Your Brand Top Of Mind On A Shoestring Budget (The Right Way)

by Trudi Coetzee | Mar 31, 2020 | All Topics, Latest Printing News, Marketing Tips

“These are totally unprecedented times.”  How many times have you heard this saying in the last year? Businesses of all sizes have scrambled to adjust to the lockdown in South Africa. It’s been a few months, and still, no one is sure what the future...
Graphic Design Qualifications & What It Means For Your Business: Avoid Getting Cheated By Fake Designers

Graphic Design Qualifications & What It Means For Your Business: Avoid Getting Cheated By Fake Designers

by Trudi Coetzee | Feb 6, 2020 | All Topics, Design Tips

In 2020, anyone can become a graphic designer. There are so many online short courses available that almost anyone with a bit of spare time and a couple of extra bucks can now call themselves a qualified graphic designer and start charging. In itself, this seems...
E-commerce: Can You Really Afford Not To Have An Online Ordering Option In Your Business?

E-commerce: Can You Really Afford Not To Have An Online Ordering Option In Your Business?

by Trudi Coetzee | Nov 24, 2019 | All Topics, Marketing Tips

“People just want convenience,” Ray Kroc once quoted. He went on to franchise McDonald’s, so maybe he was onto something. In an age of instant gratification, online ordering is essential for businesses. Easy, quick, and trackable ordering cuts through time-consuming...

Customer Service in Print: 5 Key Mistakes You Are Making That Is Costing You! (Avoid At All Costs!)

by Trudi Coetzee | Nov 20, 2019 | All Topics, Marketing Tips

Usually when you ask someone what the first thing is they consider when buying from a business, they would say price. Maybe even quality. But you are missing one crucial ingredient that makes your business go ‘round.  Let’s say you’re at a restaurant for a hot date....
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