Plastic PVC cards have a major benefit that augments many of their uses. That is, they live a long life. Have a quick look in your purse or wallet and take stock of the plastic cards you have. The cards you see could be your bank card, your loyalty cards, access...
You see the news and reports. In general, the effectiveness and return of traditional and digital media are declining. Ad blockers are on the rise, the continuous Facebook and Google algorithm changes affect your social media and Google ads, as well as your search...
The 10 commandments of printing include a combination of fundamental design elements and production requirements. These encompass some of the basic features required to successfully produce printed products. Thou shalt not stretch Stretching your artwork is just...
When marketing your brand, service, or products, it is imperative that your messaging is consistent. We live in an omnichannel world, which means more opportunities to be seen and heard, and thus, more opportunities for success. However, there are many omnichannel...
The quick answer for how to save money on printing is to understand what works for you. To achieve this you have to see your collateral through the eyes of the intended audience. This will determine how much you should be spending on print and where you can lower your...
Not all paper gsm was created equal. The type of paper you decide to use in your print jobs can drastically affect the overall impression of your brand. On the other hand, if you use expensive paper for something that will be used internally, it can be...