“Make it simple. Make it memorable. Make it inviting to look at.” – Leo Burnett on advertising. When you choose an advertising strategy, this is some golden advice to follow. Most of us do, but choosing how you design your leaflets or...
Graphic design is either a dying industry or an ever-evolving art form. As with most things in life, the power is in the eye of the beholder. The graphic designer holds the power to sway the opinion of either side of the argument. What type of graphic designer...
They’re a bright gloss, or a sleek matt, collection of colourful pages that display beautiful images of your products and services to inspire action from your reader. Well, when done right. When done wrong they’re just another piece of marketing to throw...
With the increase of paper prices and the year end rush upon us, we thought we’d make your day-to-day easier by supplying you with the basic elements to incorporate into your calendars for printing. The targeted marketing opportunities for your clients are endless...
Have you ever had the frustrating experience of having a designer ask you to “supply your company logo in a vector file”? Maybe they needed a .PNG file. But not an ordinary one – a high resolution, transparent background .PNG file. Otherwise they simply could...
In 2020, anyone can become a graphic designer. There are so many online short courses available that almost anyone with a bit of spare time and a couple of extra bucks can now call themselves a qualified graphic designer and start charging. In itself, this seems...