Graphic design trends are not a fad but an insightful reflection of the changes that are taking place in our society. Graphic designers love to follow them to understand what the market may hold in the future, and how our work can be useful for businesses today. One...
It’s amazing how many errors can become glaringly obvious on a printed document, compared to just glancing over it when it’s up on the screen. Any brochure designer will agree, this is one of the biggest issues with brochure designs. But sadly there’s no ‘Undo’ button...
1. Does this meet my needs? When deciding on your final design, make sure it meets your needs. Your design should be a unique, original design. It should stand out from your competitors, be clear and easy to understand. When starting out your design, your designer...
Giving your small business an online presence along with offline means more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with other channels leading to it. It means...
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products...