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Best Print Design Practices: Take A Look Behind The Scenes Of Our Design Process

by Trudi Coetzee | May 20, 2021 | All Topics

Young graphic designers take time to learn the ropes of the design process, whilst experienced ones simply need a handy refresher to polish up their own methods every now and then. The design process is something that needs to be completely transparent to clients in...

The Ultimate Breakdown Of Document File Types: Raster VS Vector?

by Trudi Coetzee | May 6, 2021 | All Topics, Design Tips

Have you ever had the frustrating experience of having a designer ask you to “supply your company logo in a vector file”? Maybe they needed a .PNG file. But not an ordinary one – a high resolution, transparent background .PNG file.  Otherwise they simply could...

Top Marketing Executive of Ferrari SA Shares Tips On Navigating Covid-19 Times

by Trudi Coetzee | May 15, 2020 | All Topics, Marketing Tips

Subscribe and listen to the full podcast here: https://bit.ly/2Low52E It’s been roughly 2 months now since the emergence of the Coronavirus turned all of our lives upside down. I believe that as South Africans, we are quite resilient. After all, we’ve had our fair...
Adapting your Strategy: Content Marketing in Level 4 of Lockdown

Adapting your Strategy: Content Marketing in Level 4 of Lockdown

by Trudi Coetzee | May 8, 2020 | All Topics, Marketing Tips

Lockdown – level 4 – the new normal. To many, the announcement of a downgrade was a relief, but to most of us, what change level 4 will actually bring is not clear. Can you trade? Will this “lessening” of the restriction actually help your business at all?...
4 Essential Covid-19 Copywriting Guidelines: Marketing Survival Guide

4 Essential Covid-19 Copywriting Guidelines: Marketing Survival Guide

by Trudi Coetzee | Apr 30, 2020 | All Topics, Marketing Tips

The Covid-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Business trends have shifted completely, and so has consumer...
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