by Trudi Coetzee | May 20, 2021 | All Topics
Young graphic designers take time to learn the ropes of the design process, whilst experienced ones simply need a handy refresher to polish up their own methods every now and then. The design process is something that needs to be completely transparent to clients in...
by Trudi Coetzee | May 6, 2021 | All Topics, Design Tips
Have you ever had the frustrating experience of having a designer ask you to “supply your company logo in a vector file”? Maybe they needed a .PNG file. But not an ordinary one – a high resolution, transparent background .PNG file. Otherwise they simply could...
by Trudi Coetzee | May 15, 2020 | All Topics, Marketing Tips
Subscribe and listen to the full podcast here: https://bit.ly/2Low52E It’s been roughly 2 months now since the emergence of the Coronavirus turned all of our lives upside down. I believe that as South Africans, we are quite resilient. After all, we’ve had our fair...
by Trudi Coetzee | May 8, 2020 | All Topics, Marketing Tips
Lockdown – level 4 – the new normal. To many, the announcement of a downgrade was a relief, but to most of us, what change level 4 will actually bring is not clear. Can you trade? Will this “lessening” of the restriction actually help your business at all?...
by Trudi Coetzee | Apr 30, 2020 | All Topics, Marketing Tips
The Covid-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Business trends have shifted completely, and so has consumer...