The retail environment is a dynamic space. Sometimes you get a boost from shopping seasons and holiday seasons, then a slump from economic pressures, increased competition and other factors. Yeah, you get some ups and you get some downs, but there are ways to get your...
The quick answer for how to save money on printing is to understand what works for you. To achieve this you have to see your collateral through the eyes of the intended audience. This will determine how much you should be spending on print and where you can lower your...
Trade shows and expos are a great way to demonstrate your product to a relevant, engaged and live audience. These can be pricey exercises and are traditionally competitive. Therefore, to get a positive ROI you need to make sure you stand out and are well prepared to...
Writing for print is not easy. You have a little bit of space, less time and some competition. Your writing has to capture attention, communicate your message and inspire action. So… How do you write for print? As always, start by understanding who you are...
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a...