Writing for print is not easy. You have a little bit of space, less time and some competition. Your writing has to capture attention, communicate your message and inspire action. So… How do you write for print? As always, start by understanding who you are...
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a...
Research defines marketing as communicating a message to a chosen audience. However, this is done by using a piece of content on a particular channel. You are probably using more than one channel. Your strategy is likely a mix of online and offline, since your...
Is Covid-19 Still affecting your revenue? Focus on what you can influence…Are you struggling with the impact of Covid-19? Are you scared of going out of business? Is the uncertainty killing you? Don’t worry, you are not alone – we have the same...
Online Tools for Entrepreneurs: How to start in a world of Amazon and Co. (CEO Tells All) Like most businessmen, I grew up wanting to do what my father does. My father is an entrepreneur. Both of my uncles are entrepreneurs, my grandfather was an entrepreneur and my...