The calendar, as we know it today, has seen many changes – from the Roman reform under Julius Caeser, to the later reform led by Khayyam (the Persian mathematician, astronomer and poet) in 1079 AD. Later, the Gregorian calendar was introduced as a refinement of the Roman calendar and is still used worldwide to this day. Interesting stuff, but how does this help you, with your Calendar Design? Well, aside from allowing you to schedule meetings, jot down notes and remember your spouse’s birthday (always an hour too late, naturally), calendars serve as powerful branding tools to keep your brand on top of your client’s minds year-round. The end of the year is a great time to gift these business and promotional items to your clients and staff.
Here are a few details to remember when creating your deskpad, wall, tent or wiro calendar:
As always in print, ensure your logo, background images and icons are high-resolution files. A high-resolution image or crisp vector imagery ensures that your brand will appear at its best once the calendar is printed.
Include important holidays
Including local and international public holidays and events adds value to your calendar. Adding local school holidays will enhance the value to parents.
Also, ensure you have the correct year.
Know your calendars
We offer 4 types of calendars:
These are great for hanging in an office or home.
We offer the following sizes: A1 (59.4 x 84.1 cm), A2 – Standard wall calendar size (42×59.4 cm) and A3 (29.7 x 42 cm).
You can also look at the Wiro Wall Calendar – This offers a month to view variation.
This is ideal as a day, week or month planner. They are also a great addition to your desk for taking notes and seeing your schedule at a glance.
For your calendar printing, we offer the following sizes: A2 (42×59.4 cm) A3 (29.7 x 42 cm)
These are also an ideal addition to your desk to give you a quick view of the month ahead.
We offer the following sizes: A4 (21.0 x 29.7 cm) and A5 (14.8 x 21.0 cm).
Wiro desk calendars are the perfect desk accessory to keep around the office or hand out to your suppliers and customers.
We offer the following sizes: DL (9.9 x 21 cm) and A5 (14.8 x 21.0 cm), and square 21 x 21 cm.
Create provision for notes
This is important for deskpad calendars. Adding quick notes under a specific date, or additional notes on the side, is useful for staff and clients.
Keep it simple
Do not over-clutter your calendar. Your company logo and slogan will do the branding job for you. You can consider a background image, but ensure it does not clash with, or obscure your logo and slogan. Also try not to use too many different colours, fonts and graphics. A simple rule of thumb is Marissa Mayer’s 5-point rule:
‘The 5-Point Rule — Back in her days at Google, Mayer would tell designers to count a point for every different font, font size, and colour on a page. If a page goes above five points, it’s time to redesign.’
Include important contact details
Email address, contact number and website URL are important. Ensure all details are relevant to the type of query you can expect from recipients of the calendars. The phone number and email should be monitored and ensure the URL works throughout the year.
You can be creative and include inspirational quotes. Give it a yearbook feel if it’s for staff. You can also include your product/service offering where relevant.
However, don’t forget to focus on adding value while keeping it simple.
With the new year not too far away, a branded calendar is a great tool for maintaining top-of-mind awareness and adding value to staff and customers throughout the year. Keep it simple, include important details and use high-resolution images. We offer 4 types at Printulu; wall calendars, deskpads, wiro, and tent calendars. Go ahead and order yours today – we’ll even deliver them for free.
Psst – You should be keeping track of our Facebook page – we have tons of exciting updates and offers coming soon. Go check it out! @Printulu
- 10 Things to Consider Before Going to Print
- Top design websites for non-designers
- Print Ready Artwork – An Easy Checklist
- Design canva calendars to suit your client’s brand