As the year draws to a close, it’s time to thank your loyal clients and retain them for the coming year.
You read that right, in just 6 weeks we will enter the last quarter of the year. Gifting moves from a distant thought to a great marketing opportunity and priority.
Firstly, you have to think about what your clients are actually going to like without breaking your budget.
What you want to achieve from this is to stay on top of your client’s minds.
What better way to do this than to send some desk goodies?
We’re already doing some thinking around this now and have put together a short list of the:
5 Desk pieces that will be handy throughout the year
Notepads One thing everyone needs on the desk to quickly jot down ideas and take to meetings.
Desk pad Calendars & Calendars These are the go-to for the desk, they are convenient to use and help you keep track of dates and tasks
Diaries / Wiro-booklets You can choose from a variety of sizes and finishes to make the perfect statement. Easy to fit in the bag and easy to use.
Sticky notes Everyone uses these to keep track of urgent to-do‘s and make quick notes
How can you ensure that these stay on your client’s desk?
Ensure that you are not flushing money down the drain, the pieces have to be worth keeping, you achieve this through:
A Great design
Keep the design minimalistic, if you are going to add your branding make sure you don’t overwhelm your client with too much detail.
Remember that this is a tool that you want the client to be keen to use personally.
Practicality
To achieve your marketing objective, the products you send have to be practical to use.
One example that comes to mind is a Christmas calendar. This is a cute gesture for the holiday period it will not work for the whole year, best believe that that calendar will be getting packed up with the Christmas decorations in January.
Give your promotional items a tasteful design
Convenience
As much as people love freebies no one is crazy about things they can’t use.
The freebies must make your client’s life easier.
This desk is missing something
Conclusion
The best promotional items to get advertising on a desk are notepads, calendars, diaries and sticky notes. It’s important that you secure your spot on your client‘s desk by giving them beautifully designed, practical and useful goodies.
Related Articles:
- Episode 3 – 5 Marketing Tips for Small Business Owners
- What is the Best Promotional Merchandise for My Marketing Objectives
